Blogs

Read all the latest insights into creating more effective direct mail campaigns

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Live Performance Dashboard

Here at Stannp.com we are always working to improve our customer experience and develop new features to help you get the most out of our platform....

Guides

Using Templates; Easy Campaign Design

Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their...

Guides

Guide: How To Use Webhooks

Webhooks Webhooks allow you to subscribe to events that happen within the Stannp Direct Mail platform. We will send a HTTP POST request to the...

Guides

Using InDesign With Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp...

Guides

How To Brief A Designer

One of the keys to a successful direct mail campaign is a strong creative design, therefore it is important to produce an effective design brief to...

Guides

The Glossary Of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to...

Guides

Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...

Guide

How Do I Book A Campaign?

Stannp has a self-service interface where you can design and personalise your mail piece using our WYSIWYG editor. The system will show you a PDF...

Guides

How To Data Mine Your Users

Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...

Direct Mail Response Rates

You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There...

direct mail marketing

Remarketing With Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...

Guide

What Is Advertising Mail?

There are certain requirements for direct mail to be classified as AdMail.

News

Direct Mail Response Rate Statistics

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...

News

The Price of Mail

Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?

Direct Mail

Top 10 Benefits of Direct Mail

Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in...

Guides

Effective Direct Mail Design

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...

How Green Is Your Mail?

In a world increasingly focused on sustainability, it's important to consider the environmental impact of our daily activities, even something as...

What Is Hybrid Mail?

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and...

Guides

Guide: How To Import Data Using The Dashboard

To send your mail piece you will need to import a list of recipients to our platform. There are multiple ways to achieve this such as using our API...

Guide

API Upgrades: 1st class, 350 gsm & More...

This article is a guide for anyone using Stannp.com's API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other...

Direct Mail

Economies Of Scale Reducing Costs

We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can...

Guide

API QR Code Generator

We’ve now opened up our own QR Code generator to our API users to make it even easier for you to track engagement on your direct mail.

Guide

Stannp API FAQs

Stannp's API integration provides programmatic access to your account. Configure campaigns, feed data and trigger mail pieces to be dispatched using...

Why Are My Addresses Not Verified?

So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call...

Why are email opening rates crashing?

Email Service Providers are suffering from declining opening rates because of a simple and extremely effective rule.. find out how to avoid this

Guides

How To Use Our Radius Search Tool

Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS).

How To Prove Direct Mail ROI

One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures...

Envelope Size Guide

Are you wondering which direct mail format will suit your mailing? Or perhaps you are confused by envelope formats? Don’t worry, your friendly Stannp...

Direct Mail Marketing

Direct Mail Marketing is a way for companies to communicate with new and existing customers to increase sales. The basic premise of direct mail...

faq

What Is A Franking Machine?

A franking machine is a useful tool to any company looking to send out high volumes of mail. They essentially print a stamp of the mail piece and...

Guides

6 Tips To Ensure Dependable Data

Here at Stannp we like to make it as easy as possible for our customers to send Direct Mail campaigns, and the Stannp platform will do it’s best to...

Guides

Business Letters Guide

Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business...

design tips

5 Quick Tips to Drive Direct Mail Responses

Would you like to get more responses from your Direct Mail campaigns? We’ve blogged about Direct Mail Design a few times recently. There’s another...

The Cutting Edge Of Direct Mail

The team at Stannp.com have noticed an increase in campaigns where customers have used artwork that isnt 'Edge to Edge'. Click to read how to ensure...

Optional Two Factor Authentication

Your Stannp.com account now offers optional Two Factor Authentication (2FA) for added security. Two factor authentication adds a second step when you...

Direct Mail

What If I Have A Problem?

Use our online chat to talk to someone instantly, Email us or call the Stannp Team on 1-888-321-2148. 

Transactional Mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial...

Environment

Is Stannp.com Environmentally Friendly?

We operate multiple production facilities in the US, Canada and UK ensuring that mail does not need to be flown to destinations and can be produced...

Holidays are coming…

The holidays are a perfect time to build relationships with your customers, and thank them for using your services over the last year..

Seasonality Of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality is an important consideration in your Direct Mail..

Guides

Guide: Triggered Direct Mail Campaigns

Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can...

Guides

Guide: Create and Book API Campaigns

Do you want to automate creating and booking bulk campaigns? Here is our step by step guide to which API requests to use. This guide assumes you have...