Blogs

The Best In Direct Mail: November Edition

Welcome back to our monthly roundup of outstanding direct mail campaigns! This month, we're showcasing 5 creative and impactful campaigns that show...

5 Direct Mail Marketing Trends To Watch In 2025

Direct mail is having it's glow-up. In 2025, it's stepping up as the creative playground for marketers seeking new ways to connect, engage and...

Turning The Spotlight On Ourselves - Stannp's Black Friday Success

At Stannp, we're known for championing the power of direct mail for our customers. But this time, we've decided to practice what we preach and we...

The Best In Direct Mail: October Edition

Welcome to our new monthly feature, spotlighting direct mail campaigns that inspire our own marketing efforts - and we hope they'll spark ideas for...

Elevate Your Holiday Marketing With Data-Driven Direct Mail

As the holiday season approaches, brands are gearing up to roll out their Black Friday and Christmas campaigns to grab consumers' attention. To stand...

Does Direct Mail Appeal To Millennials?

Millennials may be the first generation to grow up in the digital era, but they also respond surprisingly well to physical marketing. Direct mail...

Direct Mail In The Digital Age - What Does Gen Z Think?

You might think traditional mail would be as outdated as flip phones. But here's a surprise: Gen Z (anyone born between 1997 - 2012) actually pays...

Is Your Business Cutting Through The Digital Noise?

In today's hyper-digital world where emails, social media posts and ads bombard consumers constantly, it can be challenging to make your business...

A Match Made In Marketing Heaven: Direct Mail + Email

While we obviously have a soft spot for Direct Mail marketing, that doesn't mean other marketing channels don't play an essential role. In fact, when...

Spookily Effective Halloween Direct Mail Ideas

Halloween may not carry the same weight as Thanksgiving or Christmas in terms of tradition, but it remains a huge driver for retail. While the...

Get Black Friday Ready: 7 Tips For A Successful Black Friday Campaign

Black Friday will be here before we know it and the most successful companies are already planning their campaigns. As we know, Direct Mail is an...

Master The Customer Journey: 4 Steps To Using Direct Mail Effectively

A customer's journey starts with awareness, peaks with a purchase, and ideally leads to repeat buys and advocacy. Direct Mail can enhance each stage,...

Live Performance Dashboard

Here at Stannp.com we are always working to improve our customer experience and develop new features to help you get the most out of our platform....

Guide: Using Stannp.com Zapier Integration With Salesforce

Stannp.com can be used with Zapier to automate sending your Direct Mail. For instance, you can trigger sending Direct Mail when events happen within...

Blacklist, Recipient Filters & Annual Triggers

There are a few useful features of the Stannp platform that you may not have noticed that are designed to make the system even more flexible and...

News

Personalised Mail Boosts ROI for The Angel At Hetton Hotel

Campaign The campaign was to promote a special offer to previous customers via a direct mail postcard campaign. The promotion was selling a 3 night...

Guides

Guide: Exporting Your E-Commerce Customers Into Your Stannp Account

Have you installed one of our e-commerce extensions? This article will guide you through the steps to sync customers from your online shop to Stannp....

Guides

Guide: Place Variable Images On Your Mail Piece

Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a...

Guides

Guide: How To Use Webhooks

Webhooks Webhooks allow you to subscribe to events that happen within the Stannp Direct Mail platform. We will send a HTTP POST request to the...

Guides

Using InDesign With Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp...

Guides

How To Brief A Designer

One of the keys to a successful direct mail campaign is a strong creative design, therefore it is important to produce an effective design brief to...

Guides

The Glossary Of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to...

General FAQs

Is Stannp.com Secure For Uploading And Sending Data?

The company is compliant with strict European GDPR data laws and all data is partitioned and not sold shared or pooled in any way. The company holds...

Guides

Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...

Guide

How Do I Book A Campaign?

Stannp has a self-service interface where you can design and personalise your mail piece using our WYSIWYG editor. The system will show you a PDF...

Guides

How To Data Mine Your Users

Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...

Direct Mail Response Rates

You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There...

direct mail marketing

Remarketing With Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...

Guide

What Is Advertising Mail?

There are certain requirements for direct mail to be classified as AdMail.

News

Direct Mail Response Rate Statistics

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...

Elevating Campaigns: The Power of Personalisation in Direct Mail

Unlock the potential of Direct Mail campaigns with personalized content that resonates with your target audience.

News

The Price of Mail

Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?

Direct Mail

Top 10 Benefits of Direct Mail

Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in...

Guides

Effective Direct Mail Design

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...

How Green Is Your Mail?

In a world increasingly focused on sustainability, it's important to consider the environmental impact of our daily activities, even something as...

What Is Hybrid Mail?

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and...

Guides

Guide: How To Import Data Using The Dashboard

To send your mail piece you will need to import a list of recipients to our platform. There are multiple ways to achieve this such as using our API...

Guide

3 ways to build customer loyalty through direct mail

Establishing customer loyalty poses great challenges in a digitally-noisy world. Read our article on 3 ways to build customer loyalty within your...

Guides

Essential Insights: GDPR & Direct Mail - What You Need to Know!

How will the GDPR impact your marketing mix? No permission? No problem with customer campaigns According to a recent survey by the DMA1, most...

Direct Mail

6 steps on how to re-engage eCommerce customer databases

Many successful retailers have accumulated enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception...

Guide

API Upgrades: 1st class, 350 gsm & More...

This article is a guide for anyone using Stannp.com's API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other...

Empowering Futures: National Apprenticeship Week Celebration

Explore the transformative impact of apprenticeships during National Apprenticeship Week 2024 with Stannp.com. Discover firsthand accounts from...

Guide

Integrate Stannp.com with 1000's of apps using Make.com

Connect Stannp.com with any of your favorite apps in just a few clicks. Design, build, and automate anything for your work

Direct Mail

Economies Of Scale Reducing Costs

We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can...

Guide

API QR Code Generator

We’ve now opened up our own QR Code generator to our API users to make it even easier for you to track engagement on your direct mail.

Guide

Stannp API FAQs

Stannp's API integration provides programmatic access to your account. Configure campaigns, feed data and trigger mail pieces to be dispatched using...

Guides

Integrate Stannp With Thousands Of Other Apps Using Zapier

What is Zapier? Zapier lets you connect Stannp to 1,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can...

Why Are My Addresses Not Verified?

So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call...

Christmas Mail Delivery Dates

Check the dates for sending mail (postcards and letters) before Christmas in the US and UK

Why are email opening rates crashing?

Email Service Providers are suffering from declining opening rates because of a simple and extremely effective rule.. find out how to avoid this

Guides

How To Use Our Radius Search Tool

Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS).

News

Come and see Stannp.com at the 2023 Technology for Marketing Show

What is the Technology for Marketing Show? The Technology for Marketing event – or TfM – is a trade show and conference, focusing on showcasing and...

How To Prove Direct Mail ROI

One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures...

Envelope Size Guide

Are you wondering which direct mail format will suit your mailing? Or perhaps you are confused by envelope formats? Don’t worry, your friendly Stannp...

Guides

14 Top Tips to Increase Your Sales with Direct Mail

Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective...

Direct Mail Marketing

Direct Mail Marketing is a way for companies to communicate with new and existing customers to increase sales. The basic premise of direct mail...

faq

What Is A Franking Machine?

A franking machine is a useful tool to any company looking to send out high volumes of mail. They essentially print a stamp of the mail piece and...

Guides

6 Tips To Ensure Dependable Data

Here at Stannp we like to make it as easy as possible for our customers to send Direct Mail campaigns, and the Stannp platform will do it’s best to...

Guides

Business Letters Guide

Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business...

design tips

5 Quick Tips to Drive Direct Mail Responses

Would you like to get more responses from your Direct Mail campaigns? We’ve blogged about Direct Mail Design a few times recently. There’s another...

The Cutting Edge Of Direct Mail

The team at Stannp.com have noticed an increase in campaigns where customers have used artwork that isnt 'Edge to Edge'. Click to read how to ensure...

Optional Two Factor Authentication

Your Stannp.com account now offers optional Two Factor Authentication (2FA) for added security. Two factor authentication adds a second step when you...

Direct Mail

What If I Have A Problem?

Use our online chat to talk to someone instantly, Email us or call the Stannp Team on 1-888-321-2148. 

Transactional Mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial...

Environment

Is Stannp.com Environmentally Friendly?

We operate multiple production facilities in the US, Canada and UK ensuring that mail does not need to be flown to destinations and can be produced...

Holidays are coming…

The holidays are a perfect time to build relationships with your customers, and thank them for using your services over the last year..

Seasonality Of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality is an important consideration in your Direct Mail..

Guides

Guide: Triggered Direct Mail Campaigns

Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can...

Guides

Using Templates; Easy Campaign Design

Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their...

Guides

Guide: Create and Book API Campaigns

Do you want to automate creating and booking bulk campaigns? Here is our step by step guide to which API requests to use. This guide assumes you have...