Does Direct Mail Appeal To Millennials?
Millennials may be the first generation to grow up in the digital era, but they also respond surprisingly well to physical marketing. Direct mail...
Read all the latest insights into creating more effective direct mail campaigns
Millennials may be the first generation to grow up in the digital era, but they also respond surprisingly well to physical marketing. Direct mail...
You might think traditional mail would be as outdated as flip phones. But here's a surprise: Gen Z (anyone born between 1997 - 2012) actually pays...
In today's hyper-digital world where emails, social media posts and ads bombard consumers constantly, it can be challenging to make your business...
While we obviously have a soft spot for Direct Mail marketing, that doesn't mean other marketing channels don't play an essential role. In fact, when...
Halloween may not carry the same weight as Thanksgiving or Christmas in terms of tradition, but it remains a huge driver for retail. While the...
Black Friday will be here before we know it and the most successful companies are already planning their campaigns. As we know, Direct Mail is an...
A customer's journey starts with awareness, peaks with a purchase, and ideally leads to repeat buys and advocacy. Direct Mail can enhance each stage,...
Here at Stannp.com we are always working to improve our customer experience and develop new features to help you get the most out of our platform....
Stannp.com can be used with Zapier to automate sending your Direct Mail. For instance, you can trigger sending Direct Mail when events happen within...
There are a few useful features of the Stannp platform that you may not have noticed that are designed to make the system even more flexible and...
Campaign The campaign was to promote a special offer to previous customers via a direct mail postcard campaign. The promotion was selling a 3 night...
Have you installed one of our e-commerce extensions? This article will guide you through the steps to sync customers from your online shop to Stannp....
Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a...
Webhooks Webhooks allow you to subscribe to events that happen within the Stannp Direct Mail platform. We will send a HTTP POST request to the...
The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp...
One of the keys to a successful direct mail campaign is a strong creative design, therefore it is important to produce an effective design brief to...
Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to...
The company is compliant with strict European GDPR data laws and all data is partitioned and not sold shared or pooled in any way. The company holds...
Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...
Stannp has a self-service interface where you can design and personalise your mail piece using our WYSIWYG editor. The system will show you a PDF...
Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...
You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There...
Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...
There are certain requirements for direct mail to be classified as AdMail.
Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...
Unlock the potential of Direct Mail campaigns with personalized content that resonates with your target audience.
Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?
Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in...
If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...
In a world increasingly focused on sustainability, it's important to consider the environmental impact of our daily activities, even something as...
Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and...
To send your mail piece you will need to import a list of recipients to our platform. There are multiple ways to achieve this such as using our API...
Establishing customer loyalty poses great challenges in a digitally-noisy world. Read our article on 3 ways to build customer loyalty within your...
How will the GDPR impact your marketing mix? No permission? No problem with customer campaigns According to a recent survey by the DMA1, most...
Many successful retailers have accumulated enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception...
This article is a guide for anyone using Stannp.com's API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other...
Explore the transformative impact of apprenticeships during National Apprenticeship Week 2024 with Stannp.com. Discover firsthand accounts from...
Connect Stannp.com with any of your favorite apps in just a few clicks. Design, build, and automate anything for your work
We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can...
We’ve now opened up our own QR Code generator to our API users to make it even easier for you to track engagement on your direct mail.
Stannp's API integration provides programmatic access to your account. Configure campaigns, feed data and trigger mail pieces to be dispatched using...
What is Zapier? Zapier lets you connect Stannp to 1,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can...
So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call...
Check the dates for sending mail (postcards and letters) before Christmas in the US and UK
Email Service Providers are suffering from declining opening rates because of a simple and extremely effective rule.. find out how to avoid this
Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS).
What is the Technology for Marketing Show? The Technology for Marketing event – or TfM – is a trade show and conference, focusing on showcasing and...
One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures...
Are you wondering which direct mail format will suit your mailing? Or perhaps you are confused by envelope formats? Don’t worry, your friendly Stannp...
Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective...
Direct Mail Marketing is a way for companies to communicate with new and existing customers to increase sales. The basic premise of direct mail...
A franking machine is a useful tool to any company looking to send out high volumes of mail. They essentially print a stamp of the mail piece and...
Here at Stannp we like to make it as easy as possible for our customers to send Direct Mail campaigns, and the Stannp platform will do it’s best to...
Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business...
Would you like to get more responses from your Direct Mail campaigns? We’ve blogged about Direct Mail Design a few times recently. There’s another...
The team at Stannp.com have noticed an increase in campaigns where customers have used artwork that isnt 'Edge to Edge'. Click to read how to ensure...
Your Stannp.com account now offers optional Two Factor Authentication (2FA) for added security. Two factor authentication adds a second step when you...
Use our online chat to talk to someone instantly, Email us or call the Stannp Team on 1-888-321-2148.
Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial...
We operate multiple production facilities in the US, Canada and UK ensuring that mail does not need to be flown to destinations and can be produced...
The holidays are a perfect time to build relationships with your customers, and thank them for using your services over the last year..
Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality is an important consideration in your Direct Mail..
Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can...
Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their...
Do you want to automate creating and booking bulk campaigns? Here is our step by step guide to which API requests to use. This guide assumes you have...