The power of colour psychology in direct mail.
Learn how to leverage colour psychology and avoid common design mistakes to boost the effectiveness of your direct mail campaigns.
Direct mail blog.
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Understanding direct mail engagement rates: What does good look like?
Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.
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Why direct mail and email work better together.
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6 Stannp.com features you should be using (but possibly aren't).
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Top 10 benefits of direct mail.
Discover the top 10 benefits of direct mail, from high ROI and personalisation to trust and integration with digital marketing.
Sam Heaton
Mar 5, 2026
Common direct mail design mistakes to avoid.
Check out how to avoid common design mistakes in direct mail to ensure your campaign stands out and drives results.
Sam Heaton
Feb 27, 2026
How to send bulk mail: A step-by-step guide for businesses.
Learn how to effectively send bulk mail for your business with our step-by-step guide, featuring tips on list preparation, design, and cost-saving...
Sam Heaton
Feb 25, 2026
Direct mail response rates: How to calculate, track and improve them.
Learn how to understand, calculate, and improve direct mail response rates with effective tools, strategic planning, and data-driven insights.
Sam Heaton
Feb 17, 2026
Virtual printing vs franking machines: Which is right for your business?
Discover the best mailing solution for your business in 2026 by comparing traditional franking machines with modern virtual printing options.
Sam Heaton
Feb 12, 2026
How often should you send direct mail? Getting your frequency right.
Optimising direct mail frequency is crucial. Learn the best practices for different campaigns to maintain customer engagement and avoid common...
Sam Heaton
Jan 30, 2026
QR codes in direct mail: What works, what doesn't, and how to track everything.
Why QR codes are effective in direct mail marketing campaigns. What works and how to use QR codes properly.
Sam Heaton
Jan 28, 2026
What is direct mail marketing?
Direct mail marketing is a powerful tool that involves sending physical correspondence to customers with the goal of driving engagement, boosting...
Fraser Manning
Jan 21, 2026
What is a folded self-mailer?
Discover the benefits of folded self-mailers and how they can enhance your direct mail campaigns. Learn design tips and automation strategies.
Sam Heaton
Jan 8, 2026
Using direct mail at every stage of the customer journey.
Boost your marketing strategy with direct mail at every customer journey stage. Learn how to engage and convert prospects from awareness to retention.
Sam Heaton
Jan 6, 2026
Why direct mail and email work better together.
Discover how combining direct mail and email campaigns can amplify your marketing effectiveness and drive better results through strategic...
Sam Heaton
Jan 2, 2026
New Year direct mail campaigns to start 2026 strong.
Kickstart 2026 with effective New Year direct mail campaigns. Discover strategies to engage customers with winback offers, VIP access, and B2B...
Sam Heaton
Dec 4, 2025
Direct mail trends shaping success in 2026
Discover direct mail trends for 2026, focusing on personalisation, QR code integration, automated triggers, and data quality to boost your campaign...
Sam Heaton
Nov 26, 2025
Understanding direct mail engagement rates: What does good look like?
Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimize performance and achieve exceptional...
Sam Heaton
Nov 21, 2025
5 Christmas direct mail campaigns you can launch this week
Quick, impactful direct mail campaigns to boost holiday sales. Discover five actionable ideas to engage customers and drive conversions this festive...
Sam Heaton
Nov 6, 2025
6 Stannp.com features you should be using (but possibly aren't).
Unlock the full potential of your campaigns with features like postcode radius search, automation, personalisation, and more for higher ROI and...
Sam Heaton
Oct 28, 2025
How to add direct mail to your customer retention strategy
Integrate direct mail into your customer retention strategy to build loyalty, cut through digital noise, and create personalised customer experiences.
Fraser Manning
Oct 22, 2025
How to cut your brochure mailing costs by 50%: 10 proven tips for UK businesses.
Slash your brochure mailing costs by up to 50%. Discover 10 expert tips UK businesses use to optimise postage, paper, format, and boost direct mail...
Sam Heaton
Oct 13, 2025
Make every season count: The power of direct mail in seasonal marketing campaigns
Discover how to boost seasonal marketing with direct mail that cuts through digital noise, connects emotionally, and drives real results. Make every...
Sam Heaton
Oct 7, 2025
8 direct mail strategies every real estate pro should be using
Boost your real estate leads with 8 powerful direct mail strategies. Personalise, automate, and integrate for maximum impact and engagement.
Fraser Manning
May 12, 2025
The Best In Direct Mail: April Edition
Welcome back to our monthly roundup of outstanding direct mail campaigns! April was packed with creativity, innovation and impactful messaging. This...
Fraser Manning
May 1, 2025
10 Tips For Running A Successful Postcard Marketing Campaign
Marketing with postcards is one of the most cost-effective, eye-catching ways to reach your audience directly - placing them right in their hands.
Fraser Manning
Apr 25, 2025
The Best In Direct Mail: March Edition
Welcome back to our monthly roundup of outstanding direct mail campaigns! March was packed with creativity, innovation and impactful messaging.
Fraser Manning
Apr 3, 2025
How To Ensure High-Quality Postcards: Avoid Smudges & Scuffs On Direct Mail
At Stannp, we know how important it is for your direct mail to arrive into your customers hands in perfect condition.
Fraser Manning
Mar 26, 2025
7 Ways to Send HIPAA-Compliant Direct Mail with Stannp
If your organisation needs to send direct mail while maintaining HIPAA compliance, Stannp provides a secure, efficient solution.
Sam Heaton
Mar 19, 2025
The Best In Direct Mail: February Edition
Welcome back to our monthly roundup of outstanding direct mail campaigns! February was packed with creativity, innovation and impactful messaging.
Fraser Manning
Feb 27, 2025
Two Reasons Why Direct Mail Is A Good Investment
Don't let the upfront costs of direct mail scare you away - many businesses see an impressive return on investment. While it might initially seem...
Sam Heaton
Feb 25, 2025
A Year To Remember: Stannp's Award-Winning Success
What a year it's been for Stannp! Over the last 12 months, we've been making waves in the direct mail industry, growing faster than ever, and picking...
Fraser Manning
Feb 12, 2025
Make a lasting impression this Valentine's Day with direct mail.
People appreciate thoughtful gestures, and direct mail delivers just that. A tangible piece of marketing feels more personal and engaging than a...
Sam Heaton
Feb 7, 2025
The Best In Direct Mail: January Edition
Welcome back to our monthly roundup of outstanding direct mail campaigns! January was packed with creativity, innovation and impactful messaging....
Fraser Manning
Feb 4, 2025
4 Steps To Launch Your Direct Mail Campaign
Direct mail continues to be a powerful marketing channel, providing a physical and personal way to engage with your audience. Whether you're...
Sam Heaton
Jan 29, 2025
How To Integrate HubSpot with Stannp: A Step-by-Step Guide
Want to supercharge your marketing by combining HubSpot's CRM capabilities with Stannp's direct mail services? Follow this guide to set up an...
Steve Parish
Jan 22, 2025
How To Integrate Klaviyo with Stannp: A Step-by-Step Guide
Are you ready to elevate your marketing campaigns by combining the power of Klaviyo and Stannp.com? With this integration, you can effortlessly...
Steve Parish
Jan 22, 2025
The Best In Direct Mail: December Edition
Welcome back to our monthly roundup of outstanding direct mail campaigns! December brought an abundance of creativity, innovation and impactful...
Fraser Manning
Jan 17, 2025
The Best In Direct Mail: November Edition
Welcome back to our monthly roundup of outstanding direct mail campaigns! This month, we're showcasing 5 creative and impactful campaigns that show...
Fraser Manning
Dec 11, 2024
5 Direct Mail Marketing Trends To Watch In 2025
Direct mail is having it's glow-up. In 2025, it's stepping up as the creative playground for marketers seeking new ways to connect, engage and...
Fraser Manning
Dec 3, 2024
Turning The Spotlight On Ourselves - Stannp's Black Friday Success
At Stannp, we're known for championing the power of direct mail for our customers. But this time, we've decided to practice what we preach and we...
Fraser Manning
Nov 21, 2024
The Best In Direct Mail: October Edition
Welcome to our new monthly feature, spotlighting direct mail campaigns that inspire our own marketing efforts - and we hope they'll spark ideas for...
Fraser Manning
Nov 14, 2024
Elevate Your Holiday Marketing With Data-Driven Direct Mail
As the holiday season approaches, brands are gearing up to roll out their Black Friday and Christmas campaigns to grab consumers' attention. To stand...
Sam Heaton
Nov 12, 2024
Does direct mail appeal to Millennials?
Discover why millennials engage with direct mail and how your brand can leverage this personal approach for effective marketing. Learn strategies to...
Sam Heaton
Oct 31, 2024
Direct mail in the digital age: What does Gen Z think?
You might think traditional mail would be as outdated as flip phones. But here's a surprise: Gen Z (anyone born between 1997 - 2012) actually pays...
Fraser Manning
Oct 23, 2024
Is Your Business Cutting Through The Digital Noise?
In today's hyper-digital world where emails, social media posts and ads bombard consumers constantly, it can be challenging to make your business...
Sam Heaton
Oct 11, 2024
Spookily Effective Halloween Direct Mail Ideas
Halloween may not carry the same weight as Thanksgiving or Christmas in terms of tradition, but it remains a huge driver for retail. While the...
Fraser Manning
Oct 1, 2024
Get Black Friday Ready: 7 Tips For A Successful Black Friday Campaign
Black Friday will be here before we know it and the most successful companies are already planning their campaigns. As we know, Direct Mail is an...
Fraser Manning
Sep 5, 2024
Live Performance Dashboard
Here at Stannp.com we are always working to improve our customer experience and develop new features to help you get the most out of our platform....
Sam Heaton
Jul 11, 2024
Guide: Using Stannp.com Zapier Integration With Salesforce
Stannp.com can be used with Zapier to automate sending your Direct Mail. For instance, you can trigger sending Direct Mail when events happen within...
Sam Heaton
Jul 10, 2024
Blacklist, Recipient Filters & Annual Triggers
There are a few useful features of the Stannp platform that you may not have noticed that are designed to make the system even more flexible and...
Sam Heaton
Jul 10, 2024
Guide: Exporting Your E-Commerce Customers Into Your Stannp Account
Have you installed one of our e-commerce extensions? This article will guide you through the steps to sync customers from your online shop to Stannp....
Sam Heaton
Jul 10, 2024
Guide: Place Variable Images On Your Mail Piece
Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a...
Steve Parish
Jul 10, 2024
Guide: How To Use Webhooks
Webhooks Webhooks allow you to subscribe to events that happen within the Stannp Direct Mail platform. We will send a HTTP POST request to the...
Steve Parish
Jul 2, 2024
Using InDesign With Stannp
The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp...
Sam Heaton
Jul 1, 2024
How To Brief A Designer
One of the keys to a successful direct mail campaign is a strong creative design, therefore it is important to produce an effective design brief to...
Sam Heaton
Jun 28, 2024
The Glossary Of Direct Mail
Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to...
Sam Heaton
Jun 26, 2024
Is Stannp.com Secure For Uploading And Sending Data?
The company is compliant with strict European GDPR data laws and all data is partitioned and not sold shared or pooled in any way. The company holds...
Nathan
Jun 25, 2024
Rolling Mail Campaigns
Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...
Sam Heaton
Jun 25, 2024
How Do I Book A Campaign?
Stannp has a self-service interface where you can design and personalise your mail piece using our WYSIWYG editor. The system will show you a PDF...
Steve Parish
Jun 25, 2024
How To Data Mine Your Users
Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...
Sam Heaton
Jun 24, 2024
Remarketing With Direct Mail
Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...
Sam Heaton
Jun 24, 2024
What Is Advertising Mail?
There are certain requirements for direct mail to be classified as AdMail.
Fraser Manning
Jun 17, 2024
How to personalise direct mail: Going beyond basic name fields
Learn advanced tactics for personalising direct mail beyond basic name fields to enhance customer connections and boost your marketing success in...
Fraser Manning
May 10, 2024
The Price of Mail
Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?
Sam Heaton
May 1, 2024
Effective Direct Mail Design
If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...
Sam Heaton
Apr 30, 2024
How Green Is Your Mail?
In a world increasingly focused on sustainability, it's important to consider the environmental impact of our daily activities, even something as...
Fraser Manning
Apr 22, 2024
What is hybrid mail?
What is hybrid mail, and how can it save your business time and money? Discover how Stannp.com's hybrid mail platform works.
Sam Heaton
Apr 16, 2024
Guide: How To Import Data Using The Dashboard
To send your mail piece you will need to import a list of recipients to our platform. There are multiple ways to achieve this such as using our API...
Steve Parish
Apr 13, 2024
3 ways to build customer loyalty through direct mail
Establishing customer loyalty poses great challenges in a digitally-noisy world. Read our article on 3 ways to build customer loyalty within your...
Sam Heaton
Apr 9, 2024
Essential Insights: GDPR & Direct Mail - What You Need to Know!
How will the GDPR impact your marketing mix? No permission? No problem with customer campaigns According to a recent survey by the DMA1, most...
Sam Heaton
Mar 14, 2024
6 steps on how to re-engage eCommerce customer databases
Many successful retailers have accumulated enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception...
Sam Heaton
Mar 4, 2024
API Upgrades: 1st class, 350 gsm & More...
This article is a guide for anyone using Stannp.com's API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other...
Steve Parish
Feb 13, 2024
Empowering Futures: National Apprenticeship Week Celebration
Explore the transformative impact of apprenticeships during National Apprenticeship Week 2024 with Stannp.com. Discover firsthand accounts from...
Fraser Manning
Feb 5, 2024
Integrate Stannp.com With 1000's Of Apps Using Make.com
Looking to streamline your direct mail campaigns? With Make.com, it's easier than ever to connect Stannp.com with thousands of apps - without the...
Steve Parish
Jan 24, 2024
Economies Of Scale Reducing Costs
We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can...
Sam Heaton
Jan 12, 2024
API QR Code Generator
We’ve now opened up our own QR Code generator to our API users to make it even easier for you to track engagement on your direct mail.
Steve Parish
Jan 10, 2024
Stannp API FAQs
Stannp's API integration provides programmatic access to your account. Configure campaigns, feed data and trigger mail pieces to be dispatched using...
Sam Heaton
Dec 19, 2023
Integrate Stannp With Thousands Of Other Apps Using Zapier
What is Zapier? Zapier lets you connect Stannp to 1,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can...
Steve Parish
Dec 13, 2023
Why Are My Addresses Not Verified?
So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call...
Sam Heaton
Dec 12, 2023
Christmas Mail Delivery Dates
Check the dates for sending mail (postcards and letters) before Christmas in the US and UK
Fraser Manning
Dec 6, 2023
Why are email opening rates crashing?
Email Service Providers are suffering from declining opening rates because of a simple and extremely effective rule.. find out how to avoid this
Sam Heaton
Nov 28, 2023
How To Use Our Radius Search Tool
Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS).
Sam Heaton
Nov 21, 2023
Come and see Stannp.com at the 2023 Technology for Marketing Show
What is the Technology for Marketing Show? The Technology for Marketing event – or TfM – is a trade show and conference, focusing on showcasing and...
Sam Heaton
Sep 13, 2023
How To Prove Direct Mail ROI
One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures...
Nathan
Aug 26, 2023
Envelope Size Guide
Are you wondering which direct mail format will suit your mailing? Or perhaps you are confused by envelope formats? Don’t worry, your friendly Stannp...
Sam Heaton
Aug 22, 2023
14 Top Tips to Increase Your Sales with Direct Mail
Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective...
Sam Heaton
Jun 28, 2023
6 Tips To Ensure Dependable Data
Here at Stannp we like to make it as easy as possible for our customers to send Direct Mail campaigns, and the Stannp platform will do it’s best to...
Sam Heaton
Dec 18, 2022
Business Letters Guide
Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business...
Sam Heaton
Nov 28, 2022
5 Quick Tips to Drive Direct Mail Responses
Would you like to get more responses from your Direct Mail campaigns? We’ve blogged about Direct Mail Design a few times recently. There’s another...
Sam Heaton
Nov 7, 2022
The Cutting Edge Of Direct Mail
The team at Stannp.com have noticed an increase in campaigns where customers have used artwork that isnt 'Edge to Edge'. Click to read how to ensure...
Sam Heaton
Jul 18, 2022
Optional Two Factor Authentication
Your Stannp.com account now offers optional Two Factor Authentication (2FA) for added security. Two factor authentication adds a second step when you...
Sam Heaton
Jun 6, 2022
What If I Have A Problem?
Use our online chat to talk to someone instantly, Email us or call the Stannp Team on 1-888-321-2148.
Steve Parish
Mar 17, 2022
Transactional Mail
Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial...
Sam Heaton
Jan 16, 2022
Is Stannp.com Environmentally Friendly?
We operate multiple production facilities in the US, Canada and UK ensuring that mail does not need to be flown to destinations and can be produced...
Nathan
Aug 26, 2021
Holidays are coming…
The holidays are a perfect time to build relationships with your customers, and thank them for using your services over the last year..
Sam Heaton
Nov 11, 2020
Seasonality Of Direct Mail
Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality is an important consideration in your Direct Mail..
Sam Heaton
Feb 14, 2020
Guide: Triggered Direct Mail Campaigns
Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can...
Steve Parish
Jan 3, 2020
Using Templates; Easy Campaign Design
Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their...
Sam Heaton
Sep 26, 2019
Guide: Create and Book API Campaigns
Do you want to automate creating and booking bulk campaigns? Here is our step by step guide to which API requests to use. This guide assumes you have...
Steve Parish
Sep 20, 2019