Guides

Guide: Place Variable Images On Your Mail Piece


Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a postcard with an image of a product that they have shown interest in. Different recipients will have different interests hence the need for a variable image.

Create a template with a dynamic image

Your first step is to create your template. You can create a new campaign or reuse one of your templates in the designs area.

In the screen shot below I have selected a logo and marked it as a dynamic image.

dynamic-image-screen

Now if the template is used for multiple recipients I can use the “custom_2” field to dynamically change the image. For example if I send to a recipient with the value of “https://www.stannp.com/website2016/assets/Stannp.jpg” in their “custom_2” field then the following mail piece will be produced.

dynamic-image-screen-2

You can see the logo image has been replaced. If the “custom_2” field was empty or failed to find an image then the image used would be the original logo from the template.

Ready to elevate your Direct Mail campaigns through key elements such as personalisation? Discover the full range of services we offer at Stannp.com.

For personalised assistance, contact our Account Management Team at 01271 320 863 (UK) or 888-321-2148(US). Our team is here to help you succeed! 

 

 

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