The Best In Direct Mail: November Edition

Welcome back to our monthly roundup of outstanding direct mail campaigns! This month, we're showcasing 5 creative and impactful campaigns that show the potential of direct mail to drive engagement, build trust, and inspire action. Each campaign leverages Stannp's platform to deliver effective, targeted marketing. Let's dive in!

Easy Pharmacy

Easy Pharmacy is a leading UK online pharmacy regulated by the NHS. They specialise in delivering personalised medicines and healthcare services straight to your door. Their November campaign demonstrated how direct mail can effectively capture attention and deliver results. 

Imagery:

• Bold and eye-catching design: The use of contrasting black and pink ensures the materials stand out with the pink elements highlighting the offers and CTA, making it easily noticeable. 
• Human element: The featured image of the girl smiling adds a personal and approachable touch, making the service feel relatable and trustworthy. 

Copy:

• Concise and focused: The text is brief and to the point, emphasizing the value proposition in simple language. Key terms including "Free", "NHS" and "Black Friday" immediately communicate the benefits. 
• Urgency: Phrases like "Normally costs £25, free only on Black Friday" instill urgency, prompting immediate action. 

Offer:

• Attractive free services: The "Free ear check" offer, along with free NHS delivery and consultations, appeals to cost-conscious customers. 

CTA:

• Clear CTAs: "Scan me" and contact details make it easy for customers to take the next steps. 
• QR code integration: The QR code simplifies engagement, offering a tech-savvy and instant way for customers to access more information or take action. 

Tracking:

• Measurable engagement: QR codes allow precise measurement of engagement and provide insights into campaign performance. 

Neon Earth

Neon Earth is an e-commerce platform specialising in homeware, including personalised and customised products. They focus on bringing a unique touch to celebrations and everyday life. Their festive-themed campaign showcased creativity and a customer-first approach. 

Imagery:

• Seasonal appeal: Festive visuals featuring a joyful family exchanging gifts in a cosy setting, evokes warmth and happiness. 
• Product variety: Colourful thumbnails display their range of personalised decor options, giving customers a glimpse of what they can create. 
  
  

Copy:

• Relatable tones: Phrases like "Cuz adding a personal touch..." creates a conversational and approachable feel.
• Urgency: The headline, "Before it's late, customize your celebrations", motivates customers to act quickly. 

Offer:

• Attractive incentive: A 20% discount paired with $20 wallet points provides exceptional value, appealing to budget-conscious shoppers. 

CTA:

• Straightforward instructions: "Visit, choose, upload" alongside a QR code simplifies the next steps for recipients. 
  
  

Tracking: 

• Measurable engagement: The QR code allows Neon Earth to monitor response rates and gauge customer success. 

Tech River

Tech River is an IT service provider offering managed IT solutions for businesses. They stand out by eliminating surprise costs through a fixed-fee model, making IT services predictable and stress-free. Their campaign cleverly combined humour and creativity. 

Imagery:

• Creative visuals: The visual of a spilled bowl of guacamole on a keyboard reinforces the copy's metaphor about hidden fees in IT services, making it memorable.

Copy:

• Witty and engaging: The headline, "Does your monthly invoice for managed IT services remind you of your favourite burrito place?" ties their service offering to a relatable scenario, adding humour and intrigue. 
• Clear value proposition: The text highlights their fixed-cost approach, contrasting it with competitors' unpredictable fees. 

CTA:

• Encouraging engagement: The CTA, "Ready for an AWESOME EXPERIENCE?" is aspirational and paired with a QR code for easy access. 

Tracking:

• Measurable engagement: Including a QR code ensures precise tracking and provide seamless access to further information. 

Pocket Mortgage 

Pocket Mortgage is a Canadian mortgage broker that guides clients through the home-buying process with tailored solutions. Their holiday-themed direct mail campaign brought a touch of local pride to their marketing. 

Imagery:

• Playful yet festive: A giant yeti wearing a Santa hat and holding stacks of cash captures attention and adds humour. 
• Local relevance: Prominent imagery of the CN Tower and Canadian flags appeals to local audiences. 
• Vibrant colours: Bright, engaging colours ensure the ad stands out and is visually appealing. 

Copy:

• Brand visibility: The Pocket Mortgage logo is prominent, reinforcing professionalism and trust. 

Offer:

• Seasonal benefits: The visual of cash stacks and festive design hints at financial advantages and holiday deals. 

BeeBu 

BeeBu is a broadband provider offering ultra-speedy full-fibre internet services. Their campaign emphasized their fun brand identity while offering a strong incentive to switch providers. 

Imagery:

• Playful and bold: A goat wearing sunglasses injects humour and aligns with BeeBu's approachable personality. 
• Tangible appeal: The £100 e-gift card graphic reinforces the value of the offer visually. 

Copy:

• Direct and benefits-focused: The headline, "Are you ready for ultra-speedy full fibre broadband?" speaks directly to tech-savvy audiences. 

CTA:

• Multi-channel engagement: Recipients can scan a QR code or visit a website, catering to different user preferences.

Tracking:

• Personalisation and QR code integration enable BeeBu to track engagement and gather data on the campaigns success. 

These campaigns showcase how direct mail can blend creativity and practicality, offering businesses an effective way to engage their audience. We hope these examples inspire your next direct mail campaign! 

Ready to create your very own impactful campaign? Get in touch today to get started, and stay tuned for next month's highlights!