Seasonality Of Direct Mail
Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality is an important consideration in your Direct Mail..
In 2020, Premera Blue Cross got hit with a $6,850,000 settlement for exposing the private health information of 10,466,692 individuals. If you think there's no way your company could ever make that kind of mistake, you should also know that many healthcare companies received over $100k in fines for HIPAA violations affecting just one person.
If your organisation needs to send direct mail while maintaining HIPAA compliance, Stannp provides a secure, efficient solution. Here's how you can make sure your mail campaigns comply with HIPAA regulations:
1. Understanding HIPAA & Direct Mail
HIPAA sets guidelines to safeguard confidential patient information from unauthorised access. When sending direct mail, it is essential to protect private health information, including names, addresses, medical conditions, or treatments, ensuring that no unauthorised party can access or exploit this data.
2. Partner with Stannp, a trusted HIPAA-compliant mail provider
Stannp is committed to security and data protection. Our platform follows leading industry standards for managing sensitive data, which include:
- Encrypted data transfers and secure storage
- Strict access controls and audit trails
- Secure printing and mailing processes
3. Minimise private health information in mail communications
To reduce compliance risks, limit the amount of private health information included in your mailings. Whenever possible, avoid sensitive information in printed materials and instead direct recipients to secure online portals for further information.
4. Implement data encryption & security measures
Stannp ensures all data transfers are securely encrypted, protecting private health information during the mailing process. Our secure platform assists healthcare providers in fulfilling compliance standards while maintaining the effectiveness of direct mail campaigns.
5. Ensure business associate agreements (BAAs) are in place
A BAA is an essential element of HIPAA compliance. It guarantees that any third-party vendor handling private health information complies with the required security standards. Stannp works with organisations to establish BAAs, ensuring that patient data is handled responsibly and securely.
6. Audit & monitor mail processes
Regular monitoring and auditing of direct mail processes help ensure compliance with HIPAA regulations. Stannp provides tracking and reporting features, allowing you to maintain oversight and demonstrate compliance.
7. Educate your team
Maintaining compliance requires ongoing training and awareness. Ensure your staff understands HIPAA regulations and best practices for handling patient data, including secure mail practices.
In conclusion...
Stannp's secure, cloud-based platform aims to assist healthcare organisations in efficiently sending direct mail while ensuring compliance with HIPAA regulations. Our dedication to data protection, encryption, and best practices guarantees that your patient communications stay confidential, secure and effective.
Ready to securely streamline your HIPAA-compliant direct mail campaigns? Get in touch with our team today to discover how Stannp can assist with your healthcare mailing requirements.
