The Best In Direct Mail: December Edition

Welcome back to our monthly roundup of outstanding direct mail campaigns! December brought an abundance of creativity, innovation and impactful messaging. This month, we highlight five campaigns that showcase the power of direct mail to captivate audiences, build trust, and inspire action. Each of these campaigns leveraged Stannp’s platform to deliver targeted and effective marketing. Let’s dive in!

Belgrade Theatre 

Belgrade Theatre, a live performance venue in Coventry, England, used direct mail to promote their Christmas pantomime. Their campaign perfectly captured the festive spirit while driving ticket sales. 

Imagery:

A bold, vibrant design emphasised the festive season, featuring a colourful character from the pantomime. The glittering background and prominent five-star rating added credibility and excitement, appealing to family-friendly audiences. 

Copy:

The text was engaging and clear, emphasising the high quality of the show with reviews like "The best pantomime ever". Urgency was conveyed with phrases like "Filling up fast", encouraging immediate action. 

Offer: 

Tickets starting at £18 made the experience accessible for families, while the limited run until January 4th added urgency. 

CTA:

Multiple options were provided, including online booking at www.belgrade.co.uk and a phone number, ensuring convenience for all audiences. 

Oddballs Apparel Limited 

Oddballs, a clothing brand specialising in fun and colourful underwear and socks, with the aim of raising awareness around testicular cancer, combined festive cheer with a customer-focused approach in their December campaign. 

Imagery:

Bright, cheerful visuals aligned with OddBalls' playful brand identity. Models wearing the products reinforced the brand's values, while Christmas-themed elements complemented the holiday messaging. 

Copy:

A friendly, personal tone kicked off with "Dear Victoria", and highlighted their 10th birthday milestone. Clear explanations of the discount and festive urgency (e.g. Order by December 18th for Christmas delivery) drove action. 

Offer:

A generous "20% off everything" paired with a shareable, exclusive discount code made the campaign both compelling and inclusive. 

CTA:

A straightforward call to visit their website was paired with a reminder of the code's expiration date to create urgency. 

HappyNest

HappyNest, an eco-friendly laundry service in the U.S, demonstrated how direct mail can deliver clear messaging and actionable results. 

Imagery: 

The main image of a happy customer conveyed positivity and satisfaction. Clean design elements, including the HappyNest logo and consistent branding, maintained professionalism. 

Copy:

A friendly tone made recipients feel valued ("We haven't seen you yet"), while the catchy tagline "Never do laundry again" resonated with their audience. 

Offer:

A $10 credit for first-time use is straightforward and appealing, providing a clear incentive to try the service. 

CTA:

Multiple CTAs, such as "Scan the QR code to schedule your first pickup", ensured visibility and encouraged immediate action. Including app icons and contact details catered to various preferences. 

Tracking:

QR code and personalised barcodes allowed precise tracking, ensuring measurable ROI and data-driven insights for future campaigns. 

Absolutely No Admin (ANNA)

ANNA specialises in providing business account services, bookkeeping software and tax tools, used in direct mail to target new business owners in December. 

Imagery:

A clean visual hierarchy prominently displayed the ANNA logo and Trustpilot stars, building trust. Screenshots of their app and digital banking card highlighted their modern, practical services. 

Copy:

A welcoming tone congratulated recipients on starting their business, addressing key pain points like managing banking and taxes. Phrases like "Pre-approved for an ANNA business account" reduced barriers to entry. 

Offer:

A free three-month trial worth £150 made the offer tangible and attractive, with clear benefits outlined for the "Big Business" package. 

CTA:

Clear CTAs encouraged recipients to download the app via a QR code or visit the provided link. Action-orientated language like "Activate your account" promoted immediacy. 

Tracking:

The QR codes and promo codes allowed detailed tracking of user engagement and conversions, while personalised recipient names added an extra layer of data. 

Press Start

Press Start, an IT support company in Suffolk, delivered a professional yet festive December newsletter that demonstrated the value of blending education and seasonal cheer. 

Imagery: 

High-quality visuals, including Christmas-themed elements like Santa hats, made the design approachable and engaging. A clean layout and consistent branding reinforced their identity. 

Copy: 

Conversational yet professional language addressed topics like ransomware, AI, and hardware in a clear and digestible manner. Seasonal phrases like "Tis the seaon to be jolly!" added warmth. 

CTA: 

Subtle yet effective CTAs, such as "If we can help you with that, get in touch", encouraged recipients to take action. 

Tracking:

QR codes and direct links provided smart tracking mechanisms, enabling Press Start to monitor engagement and optimise future campaigns. 

These five campaigns highlight the versatility and effectiveness of direct mail. From eye-catching visuals to compelling copy and clear CTAs, each campaign leveraged Stannp's platform to engage audiences and drive results. Whether it's promoting a festive event, building brand awareness, or driving conversions, direct mail remains a powerful tool for marketing success. 

Ready to create your very own impactful campaign? Get in touch today to get started, and stay tuned for next month's highlights!