The Best In Direct Mail: April Edition

Welcome back to our monthly roundup of outstanding direct mail campaigns! April was packed with creativity, innovation and impactful messaging. This month, we're highlighting five campaigns that showcases the power of direct mail in captivating audiences, building trust, and inspiring action. Each of these campaigns leveraged Stannp's platform to deliver highly targeted and effective marketing. Let's dive in! 

SumUp

In a world buzzing with digital ads, SumUp made a bold move to cut through the noise with direct mail to introduce their Solo card reader. And they did it with flair, using Stannp's platform to create a sleek and powerful campaign. 

Imagery:

The design is clean and modern, perfectly in line with SumUp's brand. The front features a shot of a real transaction taking place, making the tech tangible and human. It's warm and relatable, featuring natural light and wooden tones, meanwhile the product is the hero, clearly positioned and in use. 

Copy:

SumUp keeps it crisp and benefit driven. Headlines like "Lightning-fast payments with the Solo card reader" grab attention fast, while subtext delivers the value prop succinctly: faster transactions, simplified tipping, and early payouts. The backside breaks down Solo's capabilities with snappy points that double as selling points - Stay connected, Never miss a sale, Always charged - making the product feel indispensable. 

Offer:

The 50% off deal adds urgency and incentive. Offering up to 50% off is a generous hook, especially for small businesses or traders seeking efficient solutions. 

CTA:

The QR code is strategically placed on both sides of the postcard, it makes the next step easy: Scan to get up to 50% off. It's fast, mobile-friendly, and perfect for on-the-go business owners. 

Tracking:

Through using personalised QR codes tied to addresses and customer segments, SumUp can track who scanned and converted - linking physical mail directly to digital engagement. With Stannp's platform they leveraged A/B testing, delivery timing, and regional segmentation to optimise their performance further. 

Northern Stage

To promote their sharp, satirical political comedy Handbagged, Northern Stage stepped out of the spotlight and into mailboxes. Using Stannp's platform, they sent out bold, theatrical postcards that turned heads and built intrigue. 

Imagery:

The design is dramatic, playing on the show's regal-meets-political theme. Three stills, styled like postage stamps, brings the production to life: Thatcher and the Queen, a coal miner protest scene, and comedic moments that hint at the show's tone. It's eye-catching and theatrical - the kind of mail you want to keep on your fridge. 

Copy:

Witty and well-pitched, the copy opens with intrigue - "Imagine 11 years of hush-hush meetings..." - and builds to a punchy payoff: "The gloves come off, but the handbags stay on". It sets the tone for the play while showcasing standout review quotes and the satirical spirit of the production. A perfect match of content and audience. 

CTA:

The website and contact number are boldly displayed, while a QR code provides a seamless mobile-first booking option. The CTA is friendly and frictionless - ideal for theatre-goers. 

Tracking:

Each mailer includes a QR code that can be tracked for engagement, allowing Northern Stage to monitor response rates and conversions. Combined with Stannp's segmentation and address-level targeting, this campaign blends the charm of direct mail with data-led marketing precision. 

Urban Jungle 

Urban Jungle, the digital-first home insurance provider known for clear pricing and flexible policies, turned to Stannp to bring their message directly into the homes of UK customers. Through a smartly designed postcard campaign, they've translated their sleek online brand into print without missing a beat. 

Imagery:

Urban Jungle leans into its playful, digital-native branding with a bold orange background and quirky collage-style illustrations. Each icon - a hummingbird, plant, or sloth - adds character while reinforcing the idea of simplicity and nature. The design is energetic, clean, and unmistakably Urban Jungle. 

Copy:

Clear and benefit-led, the copy speaks directly to what the audience care about: 

• "Clear, fair prices"
• "Protected in minutes"
• "Flexible monthly policies"

Each phrase is short, punchy, and ease to absorb in a single glance - perfect for mail that needs to get attention fast. 

Offer:

A generous £20 credit using the code 'POST20' gives immediate value and a strong reason to act. Tied to a monetary reward, the offer stands out visually and provides a measurable incentive for conversion. 

CTA:

Urban Jungle uses a dual CTA strategy: a prominent QR code and the incentive-driven promo code. Both are highlighted in vibrant blue, creating a sharp visual break from the orange to draw the eye directly to where they want the customer to take action.  

Tracking:

The use of QR codes and unique promo codes ('POST20') enables seamless campaign tracking - a best-in-class approach for performance marketing through mail. This allows Urban Jungle to precisely attribute responses back to their Stannp campaign. 

Medpaid Market

Medpaid Market, a wellness brand bridging health and affordability, partnered with Stannp to send a visually striking and benefit-driven campaign, promoting their popular Goli Nutrition supplements. 

Imagery:

Their design is clean, bright, and full of wellness cues. The primary image showcases the colourful Goli product range against a clear sky backdrop, capturing attention and reinforcing product variety. The soft shadows and elevated product shot elevate the brain's perceived value, while consistent use of the Medpaid logo ensures strong brand recognition. 

Copy:

The copy is simple, benefit-focused, and clear. Phrases like "Doctor-Vetted", "Easy Open Lid", and "Easy to Swallow Gummies" speak directly to health-conscious consumers seeking trustworthy, convenient supplements. The tone is positive, avoiding clutter and focusing on the product's core selling points. 

Offer:

The Fruit & Veggie bundle offer is compelling at $29.99 with subscription, made even more appealing by the $10 gift card incentive for first-time buyers. This two-part offer addresses both value and reward, increasing the likelihood of conversions. 

CTA:

Multiple calls to action cater to different types of users: scan a QR code, visit the website, or call a dedicated number. This makes the journey to purchase effortless no matter the recipient's preference. Clear, bold prompts like "ORDER NOW" and smart placement of the QR code next to the product bottles remove friction and encourage immediate engagement. 

Bosch

As Bosch Auto Service grows its footprint in the U.S, they turned to direct mail via Stannp.com to connect with auto shop owners across North Carolina, in this instance. With bold creative, and personalised tracking, Bosch showcases how traditional mail - done right - can drive modern franchise growth. 

Imagery:

The use of overhead car graphics and directional lines creates a dynamic sense of movement, visually reinforcing the "expanding" message. The clean layout and Bosch's signature colour palette keep it premium and instantly recognisable. 

Copy:

Clear, benefit-led language walks prospects through the value of joining the Bosch franchise family. Headlines like "Modern Auto Repair Done Right" and "Advanced Technology" grab attention while conveying authority and innovation. 

Offer:

A compelling pitch: access to Bosch's brand strength, cutting-edge systems, and expert-training - spanning everything from EVs to European imports. Ideal for shop owners looking to level up. 

CTA:

"Speak with an Expert" is direct and approachable. The QR code offers a frictionless next step, and alternate contact methods are clearly displayed to accomodate all preferences. 

Tracking:

Unique QR codes and campaign-specific URLs enable Bosch to measure engagement at every step - ensuring their expansion strategy is data-backed and responsive. 

Final thoughts...

These campaigns demonstrate how direct mail can be a powerful marketing tool when paired with striking visuals, clear messaging, compelling offers, and strategic tracking methods. Whether through eye-catching imagery, personalised messaging, or creative engagement tactics, these brands effectively used Stannp's platform to deliver high-impact results. 

Looking for inspiration for your next direct mail campaign? Contact us today and see how we can help bring your ideas to life!