Read all the latest insights into creating more effective direct mail campaigns
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Campaign The campaign was to promote a special offer to previous customers via a direct mail postcard campaign. The promotion was selling a 3 night...
Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...
Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?
Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in...
What is the Technology for Marketing Show? The Technology for Marketing event – or TfM – is a trade show and conference, focusing on showcasing and...