A Match Made In Marketing Heaven: Direct Mail + Email
While we obviously have a soft spot for Direct Mail marketing, that doesn't mean other marketing channels don't play an essential role. In fact, when...
Email service providers globally are suffering from declining opening rates, largely due to a straightforward yet highly impactful rule that anyone can implement.
By simply creating an email rule that scans for the word "unsubscribe" in the body text of incoming emails, all emails are automatically diverted to the junk folder.
This solution, which incurs no additional cost, is easy to execute, requiring only a few minutes for setup, making it accessible to anyone.
DID YOU KNOW? EU legislation (PEC2003) forces all email communications from Businesses to Consumers (marketing) to contain an unsubscribe link.
How can I send direct Mail? There is a resurgence of companies switching back to their offline postal campaigns by embracing Hybrid Mail solutions like Stannp. This involves printing and sorting mail on an industrial scale, unlocking significant discounts that make posting affordable, once again.
