Acquisition costs keep climbing and digital channels are getting increasingly crowded, so building lasting loyalty is becoming more important than ever.
This is where direct mail works well as part of a retention strategy. Retention isn't about pushing for the next sale, it's about showing customers they matter to you. Direct mail does that in ways email can't:
Map your customer journey and look for opportunities where direct mail can make the biggest impact.
Send a thank you postcard or exclusive discount after their first purchase. First impressions matter, and physical mail makes yours memorable.
Send a postcard for a customer's anniversary with your brand, or when they hit a purchase threshold. People appreciate being noticed.
Trigger a targeted mail piece when someone hasn't engaged within a specific time period. A "we miss you" postcard with a genuine offer often performs better than a fifteenth reminder email.
Surprise your most loyal customers with exclusive offers or VIP event invitations. Make them feel like insiders, not just data points.
Stannp.com's API and automation tools handle the timing automatically. Set the triggers once, and campaigns send themselves without manual work.
Retention depends on relevance. Use the data sitting in your CRM - purchase history, name, location, preferences.
With our platform, you can customise direct mail at scale. Personalised discount codes, product recommendations based on past purchases, messages referencing previous interactions. All of it enhances engagement and ROI.
Your direct mail efforts should be measurable. Use unique promo codes, personalised URLs, or QR codes to track responses. Then test and refine.
Experiment with:
Our platform provides tracking and campaign insights so you can make decisions based on actual data rather than guesses.
When direct mail is automated, it slots into your retention funnel seamlessly. Through Stannp.com's integrations and API, you can trigger mail pieces from your CRM, ecommerce platform, or customer journey tools in real-time.
Every interaction shapes how customers see you. Direct mail gives you a creative, physical way to reinforce your brand identity.
Maintain consistency in colours, tone of voice, and design elements. Whether you're playful and casual or premium and elegant, your mail should feel like you.
Direct mail feels more intrusive than email when overdone. Space your campaigns appropriately based on your industry and customer behaviour.
If your mail could be sent to anyone, you're wasting the medium. Personalisation is what makes direct mail worth the cost.
Without tracking, you're guessing about what works. Always include a way to measure response.
Your mail should look and sound like everything else you send. If your mail doesn't match your other channels, customers notice.
Direct mail gives you a retention channel that actually stands out. With Stannp.com, you can send timely, personalised, automated campaigns that engage customers and build loyalty. Whether you're starting small or scaling up, we handle the complexity so you can focus on strategy.
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