Read all the latest insights into creating more effective direct mail campaigns

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The Glossary Of Direct Mail

Here at we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to...


Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...


How Do I Book A Campaign?

Stannp has a self-service interface where you can design and personalise your mail piece using our WYSIWYG editor. The system will show you a PDF...


How To Data Mine Your Users

Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...

Direct Mail Response Rates

You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There...

direct mail marketing

Remarketing With Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...


What Is Advertising Mail?

There are certain requirements for direct mail to be classified as AdMail.


Direct Mail Response Rate Statistics

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...