Direct mail blog.

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Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet
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Why direct mail and email work better together.

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6 Stannp.com features you should be using (but possibly aren't).

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All posts.

How to build a mailing list that converts

Learn how to build a high-converting mailing list using existing customer data and targeted prospect sourcing for effective direct mail campaigns.

Sam Heaton Jul 23, 2026

Postcard vs letter: which should you send?

Discover whether a postcard or letter is more effective for your next campaign. Learn the strengths and weaknesses of each format to optimise your...

Sam Heaton Jul 14, 2026

This is the wrong time to cut direct mail.

Now is not the time to cut direct mail. Discover why investing in this channel can yield better results amidst budget pressures and increased...

Louise Ashford Jun 4, 2026

How AI is making direct mail smarter.

Discover how AI is transforming direct mail by enhancing personalisation, targeting, and tracking, making it a powerful tool for modern marketing...

Louise Ashford May 20, 2026
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