Direct mail blog | Tips, guides & insights

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Why direct mail and email work better together.

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6 Stannp.com features you should be using (but possibly aren't).

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How to bring lapsed customers back with direct mail remarketing.

Reconnect with lapsed customers through direct mail remarketing. Discover who to target, how to trigger campaigns, and measure their success...

Sam Heaton Aug 26, 2026

Why digital marketers are turning to direct mail and how they're making it work.

Discover why digital marketers are embracing direct mail, how it's evolved with advanced tracking, and why it’s a game-changer for ROI and engagement.

Sam Heaton Aug 20, 2026

Get Black Friday ready: how to plan a direct mail campaign that converts.

Prepare for Black Friday with a direct mail campaign that stands out. Learn how to plan, target, and design mailers that drive sales effectively.

Fraser Manning Aug 11, 2026

Direct mail vs digital ads: where does each one win?

Explore the strengths of direct mail versus digital ads, and discover how to effectively combine both for maximum impact in your marketing strategy.

Sam Heaton Jul 29, 2026

How to build a mailing list that converts

Learn how to build a high-converting mailing list using existing customer data and targeted prospect sourcing for effective direct mail campaigns.

Sam Heaton Jul 23, 2026

Postcard vs letter: which should you send?

Discover whether a postcard or letter is more effective for your next campaign. Learn the strengths and weaknesses of each format to optimise your...

Sam Heaton Jul 14, 2026

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Learn how to create an effective design brief for direct mail campaigns, ensuring clarity and precision to maximise results and minimise revisions.

Sam Heaton Jul 2, 2026

Summer direct mail campaigns: ideas, timing, and what actually works.

Unlock the potential of your summer direct mail campaigns with effective timing, tailored messaging, and proven strategies for maximum impact.

Sam Heaton Jun 23, 2026

Ask once, get it right: How to prompt AI for direct mail that converts.

Unlock the potential of AI in direct mail marketing by learning how to craft precise prompts that yield high-converting copy tailored to your...

Bradley Bruce Jun 15, 2026

This is the wrong time to cut direct mail.

Now is not the time to cut direct mail. Discover why investing in this channel can yield better results amidst budget pressures and increased...

Louise Ashford Jun 4, 2026

Why knowing who your customer is isn't enough.

Discover why relying solely on demographics for marketing isn't enough. Learn how behavioural data can enhance targeting, timing, and messaging in...

Louise Ashford May 27, 2026

How AI is making direct mail smarter.

Discover how AI is transforming direct mail by enhancing personalisation, targeting, and tracking, making it a powerful tool for modern marketing...

Louise Ashford May 20, 2026

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Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Why direct mail and email work better together.

6 Stannp.com features you should be using (but possibly aren't).

All posts.

How to bring lapsed customers back with direct mail remarketing.

Why digital marketers are turning to direct mail and how they're making it work.

Get Black Friday ready: how to plan a direct mail campaign that converts.

Direct mail vs digital ads: where does each one win?

How to build a mailing list that converts

Postcard vs letter: which should you send?

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Summer direct mail campaigns: ideas, timing, and what actually works.

Ask once, get it right: How to prompt AI for direct mail that converts.

This is the wrong time to cut direct mail.

Why knowing who your customer is isn't enough.

How AI is making direct mail smarter.