First-Class vs USPS Marketing Mail: Are you sending your campaigns correctly?
Learn the key differences between first-class and USPS marketing mail to ensure compliance and trust in your direct mail campaigns.
Blogs
Read all the latest insights into creating more effective direct mail campaigns
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Direct mail response rates: How to calculate, track and improve them.
Learn how to understand, calculate, and improve direct mail response rates with effective tools, strategic planning, and data-driven insights.
Sam Heaton
Top 5 HIPAA-compliant direct mail providers: The comparison guide.
Comparison of Stannp, Lob, PostGrid, DocuPost, & Click2Mail for HIPAA-compliant direct mail. Pricing, security, tracking, and compliance features...
Sam Heaton
Virtual printing vs franking machines: Which is right for your business?
Discover the best mailing solution for your business in 2026 by comparing traditional franking machines with modern virtual printing options.
Sam Heaton
How often should you send direct mail? Getting your frequency right.
Optimizing direct mail frequency is crucial. Learn the best practices for different campaigns to maintain customer engagement and avoid common...
Sam Heaton
QR codes in direct mail: What works, what doesn't, and how to track everything.
Why QR codes are effective in direct mail marketing campaigns. What works and how to use QR codes properly.
Sam Heaton
What is direct mail marketing?
Direct mail marketing is a powerful tool that involves sending physical correspondence to customers with the goal of driving engagement, boosting...
Fraser Manning
What is a folded self-mailer?
Discover the benefits of folded self-mailers and how they can enhance your direct mail campaigns. Learn design tips and automation strategies.
Sam Heaton
Using direct mail at every stage of the customer journey.
Boost your marketing strategy with direct mail at every customer journey stage. Learn how to engage and convert prospects from awareness to retention.
Sam Heaton