Direct mail blog | Tips, guides & insights

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Why direct mail and email work better together.

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6 Stannp.com features you should be using (but possibly aren't).

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How to measure direct mail ROI: tracking, attribution, and proving results.

Discover how to effectively measure direct mail ROI with tracking methods, attribution techniques, and practical insights to prove your campaign's...

Sam Heaton May 5, 2026

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

Master direct mail copywriting with effective headlines, compelling CTAs, and persuasive body text that drives responses and conversions.

Sam Heaton Apr 29, 2026

The psychology of influence in direct mail.

Unlock the power of direct mail by understanding the psychology of influence. Learn how to craft messages that resonate and drive action effectively.

Sam Heaton Apr 27, 2026

How to personalise direct mail: Going beyond basic name fields.

Discover effective strategies for personalising direct mail beyond just names, using data-driven insights to enhance customer engagement and response...

Fraser Manning Apr 23, 2026

Why direct mail delivers the highest ROI of any marketing channel.

Discover why direct mail outperforms digital marketing, offering the highest ROI and how to effectively launch your first campaign for success.

Sam Heaton Mar 30, 2026

The power of colour psychology in direct mail.

Learn how to leverage colour psychology and avoid common design mistakes to boost the effectiveness of your direct mail campaigns.

Fraser Manning Mar 6, 2026

Top 10 benefits of direct mail.

Discover the top 10 benefits of direct mail, from high ROI and personalisation to trust and integration with digital marketing.

Sam Heaton Mar 5, 2026

Common direct mail design mistakes to avoid.

Check out how to avoid common design mistakes in direct mail to ensure your campaign stands out and drives results.

Sam Heaton Feb 27, 2026

How to send bulk mail: A step-by-step guide for businesses.

Learn how to effectively send bulk mail for your business with our step-by-step guide, featuring tips on list preparation, design, and cost-saving...

Sam Heaton Feb 25, 2026

Direct mail response rates: How to calculate, track and improve them.

Learn how to understand, calculate, and improve direct mail response rates with effective tools, strategic planning, and data-driven insights.

Sam Heaton Feb 17, 2026

Virtual printing vs franking machines: Which is right for your business?

Discover the best mailing solution for your business in 2026 by comparing traditional franking machines with modern virtual printing options.

Sam Heaton Feb 12, 2026

How often should you send direct mail? Getting your frequency right.

Optimising direct mail frequency is crucial. Learn the best practices for different campaigns to maintain customer engagement and avoid common...

Sam Heaton Jan 30, 2026

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Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Why direct mail and email work better together.

6 Stannp.com features you should be using (but possibly aren't).

All posts.

How to measure direct mail ROI: tracking, attribution, and proving results.

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

The psychology of influence in direct mail.

How to personalise direct mail: Going beyond basic name fields.

Why direct mail delivers the highest ROI of any marketing channel.

The power of colour psychology in direct mail.

Top 10 benefits of direct mail.

Common direct mail design mistakes to avoid.

How to send bulk mail: A step-by-step guide for businesses.

Direct mail response rates: How to calculate, track and improve them.

Virtual printing vs franking machines: Which is right for your business?

How often should you send direct mail? Getting your frequency right.