How often should you send direct mail? Getting your frequency right.
Optimizing direct mail frequency is crucial. Learn the best practices for different campaigns to maintain customer engagement and avoid common...
Blogs
Read all the latest insights into creating more effective direct mail campaigns
.png)
QR codes in direct mail: What works, what doesn't, and how to track everything.
Why QR codes are effective in direct mail marketing campaigns. What works and how to use QR codes properly.
Sam Heaton
What is direct mail marketing?
Direct mail marketing is a powerful tool that involves sending physical correspondence to customers with the goal of driving engagement, boosting...
Fraser Manning
What is a folded self-mailer?
Discover the benefits of folded self-mailers and how they can enhance your direct mail campaigns. Learn design tips and automation strategies.
Sam Heaton
Using direct mail at every stage of the customer journey.
Boost your marketing strategy with direct mail at every customer journey stage. Learn how to engage and convert prospects from awareness to retention.
Sam Heaton
Why direct mail and email work better together.
Discover how combining direct mail and email campaigns can amplify your marketing effectiveness and drive better results through strategic...
Sam Heaton
New Year direct mail campaigns to start 2026 strong
Kickstart 2026 with effective New Year direct mail campaigns. Discover strategies to engage customers with winback offers, VIP access, and B2B...
Sam Heaton
Direct mail trends shaping success in 2026
Discover direct mail trends for 2026, focusing on personalisation, QR code integration, automated triggers, and data quality to boost your campaign...
Sam Heaton
Understanding direct mail engagement rates: What does good look like?
Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimize performance and achieve exceptional...
Sam Heaton