Read all the latest insights into creating more effective direct mail campaigns
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Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...
Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...
Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?
Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in...
If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...
Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and...
Establishing customer loyalty poses great challenges in a digitally-noisy world. Read our article on 3 ways to build customer loyalty within your...
How will the GDPR impact your marketing mix? No permission? No problem with customer campaigns According to a recent survey by the DMA1, most...
Many successful retailers have accumulated enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception...