Guides
Rolling Mail Campaigns
Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...
Blogs
Read all the latest insights into creating more effective direct mail campaigns
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Guides
How To Data Mine Your Users
Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...
Sam Heaton
Jun 24, 2024
Direct Mail Response Rates
You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There...
Sam Heaton
Jun 24, 2024
direct mail marketing
Remarketing With Direct Mail
Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...
Sam Heaton
Jun 24, 2024
News
Direct Mail Response Rate Statistics
Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...
Sam Heaton
Jun 3, 2024
News
The Price of Mail
Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?
Sam Heaton
May 1, 2024
Direct Mail
Top 10 Benefits of Direct Mail
Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in...
Sam Heaton
May 1, 2024
Guides
Effective Direct Mail Design
If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...
Sam Heaton
Apr 30, 2024
What Is Hybrid Mail?
Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and...
Sam Heaton
Apr 16, 2024