Blogs

Read all the latest insights into creating more effective direct mail campaigns

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Guides

Using InDesign With Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp...

Guides

How To Brief A Designer

One of the keys to a successful direct mail campaign is a strong creative design, therefore it is important to produce an effective design brief to...

Guides

The Glossary Of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to...

Guides

Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...

Guides

How To Data Mine Your Users

Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...

Direct Mail Response Rates

You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There...

direct mail marketing

Remarketing With Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...

News

Direct Mail Response Rate Statistics

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...