Blogs

Read all the latest insights into creating more effective direct mail campaigns

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direct mail marketing

Remarketing With Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...

Guide

What Is Advertising Mail?

There are certain requirements for direct mail to be classified as AdMail.

News

Direct Mail Response Rate Statistics

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest...

News

The Price of Mail

Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?

Direct Mail

Top 10 Benefits of Direct Mail

Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in...

Guides

Effective Direct Mail Design

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...

How Green Is Your Mail?

In a world increasingly focused on sustainability, it's important to consider the environmental impact of our daily activities, even something as...

What Is Hybrid Mail?

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and...