Direct mail blog.

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Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet
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Why direct mail and email work better together.

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6 Stannp.com features you should be using (but possibly aren't).

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All posts.

Using InDesign With Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp...

Sam Heaton Jul 1, 2024

How To Brief A Designer

One of the keys to a successful direct mail campaign is a strong creative design, therefore it is important to produce an effective design brief to...

Sam Heaton Jun 28, 2024

The Glossary Of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to...

Sam Heaton Jun 26, 2024

Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers,...

Sam Heaton Jun 25, 2024

How Do I Book A Campaign?

Stannp has a self-service interface where you can design and personalise your mail piece using our WYSIWYG editor. The system will show you a PDF...

Steve Parish Jun 25, 2024

How To Data Mine Your Users

Picture this: you're a digital marketer tasked with meeting a tight ROI target. With multiple channels activated, your boss is keeping a close eye,...

Sam Heaton Jun 24, 2024

Remarketing With Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how...

Sam Heaton Jun 24, 2024

What Is Advertising Mail?

There are certain requirements for direct mail to be classified as AdMail.

Fraser Manning Jun 17, 2024

The Price of Mail

Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?

Sam Heaton May 1, 2024

Effective Direct Mail Design

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct...

Sam Heaton Apr 30, 2024

How Green Is Your Mail?

In a world increasingly focused on sustainability, it's important to consider the environmental impact of our daily activities, even something as...

Fraser Manning Apr 22, 2024
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