Direct mail blog | Tips, guides & insights | Stannp.com

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Why direct mail and email work better together.

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6 Stannp.com features you should be using (but possibly aren't).

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How to bring lapsed customers back with direct mail remarketing.

Reconnect with lapsed customers through direct mail remarketing. Discover who to target, how to trigger campaigns, and measure their success...

Sam Heaton Aug 26, 2026

Why digital marketers are turning to direct mail and how they're making it work.

Discover why digital marketers are embracing direct mail, how it's evolved with advanced tracking, and why it’s a game-changer for ROI and engagement.

Sam Heaton Aug 20, 2026

Direct mail vs digital ads: where does each one win?

Explore the strengths of direct mail versus digital ads, and discover how to effectively combine both for maximum impact in your marketing strategy.

Sam Heaton Jul 29, 2026

How to build a mailing list that converts

Learn how to build a high-converting mailing list using existing customer data and targeted prospect sourcing for effective direct mail campaigns.

Sam Heaton Jul 23, 2026

Postcard vs letter: which should you send?

Discover whether a postcard or letter is more effective for your next campaign. Learn the strengths and weaknesses of each format to optimise your...

Sam Heaton Jul 14, 2026

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Learn how to create an effective design brief for direct mail campaigns, ensuring clarity and precision to maximise results and minimise revisions.

Sam Heaton Jul 2, 2026

Summer direct mail campaigns: ideas, timing, and what actually works.

Unlock the potential of your summer direct mail campaigns with effective timing, tailored messaging, and proven strategies for maximum impact.

Sam Heaton Jun 23, 2026

How to measure direct mail ROI: tracking, attribution, and proving results.

Discover how to effectively measure direct mail ROI with tracking methods, attribution techniques, and practical insights to prove your campaign's...

Sam Heaton May 5, 2026

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

Master direct mail copywriting with effective headlines, compelling CTAs, and persuasive body text that drives responses and conversions.

Sam Heaton Apr 29, 2026

Why direct mail delivers the highest ROI of any marketing channel.

Discover why direct mail outperforms digital marketing, offering the highest ROI and how to effectively launch your first campaign for success.

Sam Heaton Mar 30, 2026

Top 10 benefits of direct mail.

Discover the top 10 benefits of direct mail, from high ROI and personalisation to trust and integration with digital marketing.

Sam Heaton Mar 5, 2026

Common direct mail design mistakes to avoid.

Check out how to avoid common design mistakes in direct mail to ensure your campaign stands out and drives results.

Sam Heaton Feb 27, 2026

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Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Why direct mail and email work better together.

6 Stannp.com features you should be using (but possibly aren't).

All posts.

How to bring lapsed customers back with direct mail remarketing.

Why digital marketers are turning to direct mail and how they're making it work.

Direct mail vs digital ads: where does each one win?

How to build a mailing list that converts

Postcard vs letter: which should you send?

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Summer direct mail campaigns: ideas, timing, and what actually works.

How to measure direct mail ROI: tracking, attribution, and proving results.

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

Why direct mail delivers the highest ROI of any marketing channel.

Top 10 benefits of direct mail.

Common direct mail design mistakes to avoid.