Direct mail blog | Tips, guides & insights

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Using direct mail at every stage of the customer journey.

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What is direct mail marketing?

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The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert

Master direct mail copywriting with effective headlines, compelling CTAs, and persuasive body text that drives responses and conversions.

Sam Heaton

The psychology of influence in direct mail.

Unlock the power of direct mail by understanding the psychology of influence. Learn how to craft messages that resonate and drive action effectively.

Sam Heaton

How to personalize direct mail: Going beyond basic name fields.

Discover effective strategies for personalizing direct mail beyond just names, using data-driven insights to enhance customer engagement and response...

Fraser Manning

Why direct mail delivers the highest ROI of any marketing channel.

Discover why direct mail outperforms digital marketing, offering the highest ROI and how to effectively launch your first campaign for success.

Sam Heaton

How to manage product recall and class action mailings.

Learn how to manage product recall and class action mailings efficiently, ensuring compliance and speed for high-volume campaigns in Canada.

Sam Heaton

The power of colour psychology in direct mail.

Learn how to leverage colour psychology and avoid common design mistakes to boost the effectiveness of your direct mail campaigns.

Fraser Manning

Top 10 benefits of direct mail.

Discover the top 10 benefits of direct mail, from high ROI and personalization to trust and integration with digital marketing.

Sam Heaton

Common direct mail design mistakes to avoid.

Check out how to avoid common design mistakes in direct mail to ensure your campaign stands out and drives results.

Sam Heaton

How to send bulk mail: A step-by-step guide for businesses.

Learn how to effectively send bulk mail for your business with our step-by-step guide, featuring tips on list preparation, design, and cost-saving...

Sam Heaton

Direct mail response rates: How to calculate, track and improve them.

Learn how to understand, calculate, and improve direct mail response rates with effective tools, strategic planning, and data-driven insights.

Sam Heaton

How often should you send direct mail? Getting your frequency right.

Optimising direct mail frequency is crucial. Learn the best practices for different campaigns to maintain customer engagement and avoid common...

Sam Heaton

QR codes in direct mail: What works, what doesn't, and how to track everything.

Why QR codes are effective in direct mail marketing campaigns. What works and how to use QR codes properly.

Sam Heaton

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Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Using direct mail at every stage of the customer journey.

What is direct mail marketing?

All posts.

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert

The psychology of influence in direct mail.

How to personalize direct mail: Going beyond basic name fields.

Why direct mail delivers the highest ROI of any marketing channel.

How to manage product recall and class action mailings.

The power of colour psychology in direct mail.

Top 10 benefits of direct mail.

Common direct mail design mistakes to avoid.

How to send bulk mail: A step-by-step guide for businesses.

Direct mail response rates: How to calculate, track and improve them.

How often should you send direct mail? Getting your frequency right.

QR codes in direct mail: What works, what doesn't, and how to track everything.