Direct mail blog | Tips, guides & insights

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Using direct mail at every stage of the customer journey.

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What is direct mail marketing?

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This is the wrong time to cut direct mail.

Now is not the time to cut direct mail. Discover why investing in this channel can yield better results amidst budget pressures and increased...

Louise Ashford

Why knowing who your customer is isn't enough.

Discover why relying solely on demographics for marketing isn't enough. Learn how behavioural data can enhance targeting, timing, and messaging in...

Louise Ashford

How AI is making direct mail smarter.

Discover how AI is transforming direct mail by enhancing personalisation, targeting, and tracking, making it a powerful tool for modern marketing...

Louise Ashford

A/B testing in direct mail: how to find what actually works.

Discover how A/B testing in direct mail can enhance your campaigns by identifying what truly resonates with your audience for improved results.

Louise Ashford

How to measure direct mail ROI: tracking, attribution, and proving results.

Discover how to effectively measure direct mail ROI with tracking methods, attribution techniques, and practical insights to prove your campaign's...

Sam Heaton

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

Master direct mail copywriting with effective headlines, compelling CTAs, and persuasive body text that drives responses and conversions.

Sam Heaton

The psychology of influence in direct mail.

Unlock the power of direct mail by understanding the psychology of influence. Learn how to craft messages that resonate and drive action effectively.

Bradley Bruce

How to personalize direct mail: Going beyond basic name fields.

Discover effective strategies for personalizing direct mail beyond just names, using data-driven insights to enhance customer engagement and response...

Fraser Manning

Why direct mail delivers the highest ROI of any marketing channel.

Discover why direct mail outperforms digital marketing, offering the highest ROI and how to effectively launch your first campaign for success.

Sam Heaton

How to manage product recall and class action mailings.

Learn how to manage product recall and class action mailings efficiently, ensuring compliance and speed for high-volume campaigns in Canada.

Sam Heaton

The power of colour psychology in direct mail.

Learn how to leverage colour psychology and avoid common design mistakes to boost the effectiveness of your direct mail campaigns.

Fraser Manning

Top 10 benefits of direct mail.

Discover the top 10 benefits of direct mail, from high ROI and personalization to trust and integration with digital marketing.

Sam Heaton

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Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Using direct mail at every stage of the customer journey.

What is direct mail marketing?

All posts.

This is the wrong time to cut direct mail.

Why knowing who your customer is isn't enough.

How AI is making direct mail smarter.

A/B testing in direct mail: how to find what actually works.

How to measure direct mail ROI: tracking, attribution, and proving results.

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

The psychology of influence in direct mail.

How to personalize direct mail: Going beyond basic name fields.

Why direct mail delivers the highest ROI of any marketing channel.

How to manage product recall and class action mailings.

The power of colour psychology in direct mail.

Top 10 benefits of direct mail.