Direct mail blog | Tips, guides & insights

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Using direct mail at every stage of the customer journey.

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What is direct mail marketing?

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Direct mail trends shaping success in 2026.

Discover direct mail trends for 2026, focusing on personalisation, QR code integration, automated triggers, and data quality to boost your campaign...

Sam Heaton

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimize performance and achieve exceptional...

Sam Heaton

5 Christmas direct mail campaigns you can launch this week

Quick, impactful direct mail campaigns to boost holiday sales. Discover five actionable ideas to engage customers and drive conversions this festive...

Sam Heaton

4 Stannp.com features you should be using (but possibly aren't).

Unlock the full potential of your campaigns with features like automation, personalization, and more for higher ROI and engagement.

Sam Heaton

How to add direct mail to your customer retention strategy

Integrate direct mail into your customer retention strategy to build loyalty, cut through digital noise, and create personalised customer experiences.

Fraser Manning

Make every season count: The power of direct mail in seasonal marketing campaigns

Discover how to boost seasonal marketing with direct mail that cuts through digital noise, connects emotionally, and drives real results. Make every...

Sam Heaton

8 direct mail strategies every real estate pro should be using

Boost your real estate leads with 8 powerful direct mail strategies. Personalise, automate, and integrate for maximum impact and engagement.

Fraser Manning

Does direct mail appeal to Millennials?

Discover why millennials engage with direct mail and how your brand can leverage this personal approach for effective marketing. Learn strategies to...

Sam Heaton

Direct mail in the digital age: What does Gen Z think?

You might think traditional mail would be as outdated as flip phones. But here's a surprise: Gen Z (anyone born between 1997 - 2012) actually pays...

Fraser Manning

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Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Using direct mail at every stage of the customer journey.

What is direct mail marketing?

All posts.

Direct mail trends shaping success in 2026.

Understanding direct mail engagement rates: What does good look like?

5 Christmas direct mail campaigns you can launch this week

4 Stannp.com features you should be using (but possibly aren't).

How to add direct mail to your customer retention strategy

Make every season count: The power of direct mail in seasonal marketing campaigns

8 direct mail strategies every real estate pro should be using

Does direct mail appeal to Millennials?

Direct mail in the digital age: What does Gen Z think?