Direct mail blog | Tips, guides & insights

First-Class vs USPS Marketing Mail: Are you sending your campaigns correctly?

Learn the key differences between first-class and USPS marketing mail to ensure compliance and trust in your direct mail campaigns.

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Understanding direct mail engagement rates: What does good look like?

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Top 5 HIPAA-compliant direct mail providers: The comparison guide.

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Direct mail vs digital ads: where does each one win?

Explore the strengths of direct mail versus digital ads, and discover how to effectively combine both for maximum impact in your marketing strategy.

Sam Heaton

How to build a mailing list that converts

Learn how to build a high-converting mailing list by leveraging existing customer data, utilizing new tools, and optimizing segmentation for better...

Sam Heaton

Postcard vs letter: which should you send?

Discover whether a postcard or letter is more effective for your next campaign. Learn the strengths and weaknesses of each format to optimize your...

Sam Heaton

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Learn how to create an effective design brief for direct mail campaigns, ensuring clarity and precision to maximize results and minimize revisions.

Sam Heaton

Summer direct mail campaigns: ideas, timing, and what actually works.

Unlock the potential of your summer direct mail campaigns with effective timing, tailored messaging, and proven strategies for maximum impact.

Sam Heaton

Ask once, get it right: How to prompt AI for direct mail that converts.

Unlock the potential of AI in direct mail marketing by learning how to craft precise prompts that yield high-converting copy tailored to your...

Bradley Bruce

This is the wrong time to cut direct mail.

Now is not the time to cut direct mail. Discover why investing in this channel can yield better results amidst budget pressures and increased...

Louise Ashford

Why knowing who your customer is isn't enough.

Discover why relying solely on demographics for marketing isn't enough. Learn how behavioural data can enhance targeting, timing, and messaging in...

Louise Ashford

How AI is making direct mail smarter.

Discover how AI is transforming direct mail by enhancing personalization, targeting, and tracking, making it a powerful tool for modern marketing...

Louise Ashford

A/B testing in direct mail: how to find what actually works.

Discover how A/B testing in direct mail can enhance your campaigns by identifying what truly resonates with your audience for improved results.

Louise Ashford

How to measure direct mail ROI: tracking, attribution, and proving results.

Discover how to effectively measure direct mail ROI with tracking methods, attribution techniques, and practical insights to prove your campaign's...

Sam Heaton

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

Master direct mail copywriting with effective headlines, compelling CTAs, and persuasive body text that drives responses and conversions.

Sam Heaton

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Direct mail blog.

First-Class vs USPS Marketing Mail: Are you sending your campaigns correctly?

Understanding direct mail engagement rates: What does good look like?

Top 5 HIPAA-compliant direct mail providers: The comparison guide.

All posts.

Direct mail vs digital ads: where does each one win?

How to build a mailing list that converts

Postcard vs letter: which should you send?

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Summer direct mail campaigns: ideas, timing, and what actually works.

Ask once, get it right: How to prompt AI for direct mail that converts.

This is the wrong time to cut direct mail.

Why knowing who your customer is isn't enough.

How AI is making direct mail smarter.

A/B testing in direct mail: how to find what actually works.

How to measure direct mail ROI: tracking, attribution, and proving results.

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.