The power of color psychology in direct mail.
Learn how to leverage color psychology and avoid common design mistakes to boost the effectiveness of your direct mail campaigns.
Direct mail blog.
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First-Class vs USPS Marketing Mail: Are you sending your campaigns correctly?
Learn the key differences between first-class and USPS marketing mail to ensure compliance and trust in your direct mail campaigns.
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Understanding direct mail engagement rates: What does good look like?
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Top 5 HIPAA-compliant direct mail providers: The comparison guide.
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Top 10 benefits of direct mail.
Discover the top 10 benefits of direct mail, from high ROI and personalization to trust and integration with digital marketing.
Sam Heaton
Common direct mail design mistakes to avoid.
Check out how to avoid common design mistakes in direct mail to ensure your campaign stands out and drives results.
Sam Heaton
How to send bulk mail: A step-by-step guide for businesses.
Learn how to effectively send bulk mail for your business with our step-by-step guide, featuring tips on list preparation, design, and cost-saving...
Sam Heaton
First-Class vs USPS Marketing Mail: Are you sending your campaigns correctly?
Learn the key differences between first-class and USPS marketing mail to ensure compliance and trust in your direct mail campaigns.
Sam Heaton
Direct mail response rates: How to calculate, track and improve them.
Learn how to understand, calculate, and improve direct mail response rates with effective tools, strategic planning, and data-driven insights.
Sam Heaton
Top 5 HIPAA-compliant direct mail providers: The comparison guide.
Comparison of Stannp, Lob, PostGrid, DocuPost, & Click2Mail for HIPAA-compliant direct mail. Pricing, security, tracking, and compliance features...
Sam Heaton
How often should you send direct mail? Getting your frequency right.
Optimising direct mail frequency is crucial. Learn the best practices for different campaigns to maintain customer engagement and avoid common...
Sam Heaton
QR codes in direct mail: What works, what doesn't, and how to track everything.
Why QR codes are effective in direct mail marketing campaigns. What works and how to use QR codes properly.
Sam Heaton
What is direct mail marketing?
Direct mail marketing is a powerful tool that involves sending physical correspondence to customers with the goal of driving engagement, boosting...
Fraser Manning
Using direct mail at every stage of the customer journey.
Boost your marketing strategy with direct mail at every customer journey stage. Learn how to engage and convert prospects from awareness to retention.
Sam Heaton
Why direct mail and email work better together.
Discover how combining direct mail and email campaigns can amplify your marketing effectiveness and drive better results through strategic...
Sam Heaton
New Year direct mail campaigns to start 2026 strong
Kickstart 2026 with effective New Year direct mail campaigns. Discover strategies to engage customers with winback offers, VIP access, and B2B...
Sam Heaton
Direct mail trends shaping success in 2026
Discover direct mail trends for 2026, focusing on personalisation, QR code integration, automated triggers, and data quality to boost your campaign...
Sam Heaton
Understanding direct mail engagement rates: What does good look like?
Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimize performance and achieve exceptional...
Sam Heaton
5 Christmas direct mail campaigns you can launch this week
Quick, impactful direct mail campaigns to boost holiday sales. Discover five actionable ideas to engage customers and drive conversions this festive...
Sam Heaton
5 Stannp.com features you should be using (but possibly aren't).
Unlock the full potential of your campaigns with features like automation, personalization, and more for higher ROI and engagement.
Sam Heaton
How to add direct mail to your customer retention strategy
Integrate direct mail into your customer retention strategy to build loyalty, cut through digital noise, and create personalised customer experiences.
Fraser Manning
Make every season count: The power of direct mail in seasonal marketing campaigns
Discover how to boost seasonal marketing with direct mail that cuts through digital noise, connects emotionally, and drives real results. Make every...
Sam Heaton
8 direct mail strategies every real estate pro should be using
Boost your real estate leads with 8 powerful direct mail strategies. Personalise, automate, and integrate for maximum impact and engagement.
Fraser Manning
Does direct mail appeal to Millennials?
Discover why millennials engage with direct mail and how your brand can leverage this personal approach for effective marketing. Learn strategies to...
Sam Heaton
Direct mail in the digital age: What does Gen Z think?
You might think traditional mail would be as outdated as flip phones. But here's a surprise: Gen Z (anyone born between 1997 - 2012) actually pays...
Fraser Manning