Direct mail vs digital ads: where does each one win?
Explore the strengths of direct mail versus digital ads, and discover how to effectively combine both for maximum impact in your marketing strategy.
Direct mail blog.
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First-Class vs USPS Marketing Mail: Are you sending your campaigns correctly?
Learn the key differences between first-class and USPS marketing mail to ensure compliance and trust in your direct mail campaigns.
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Understanding direct mail engagement rates: What does good look like?
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Top 5 HIPAA-compliant direct mail providers: The comparison guide.
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How to build a mailing list that converts
Learn how to build a high-converting mailing list by leveraging existing customer data, utilizing new tools, and optimizing segmentation for better...
Sam Heaton
Postcard vs letter: which should you send?
Discover whether a postcard or letter is more effective for your next campaign. Learn the strengths and weaknesses of each format to optimize your...
Sam Heaton
How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.
Learn how to create an effective design brief for direct mail campaigns, ensuring clarity and precision to maximize results and minimize revisions.
Sam Heaton
Summer direct mail campaigns: ideas, timing, and what actually works.
Unlock the potential of your summer direct mail campaigns with effective timing, tailored messaging, and proven strategies for maximum impact.
Sam Heaton
Ask once, get it right: How to prompt AI for direct mail that converts.
Unlock the potential of AI in direct mail marketing by learning how to craft precise prompts that yield high-converting copy tailored to your...
Bradley Bruce
This is the wrong time to cut direct mail.
Now is not the time to cut direct mail. Discover why investing in this channel can yield better results amidst budget pressures and increased...
Louise Ashford
Why knowing who your customer is isn't enough.
Discover why relying solely on demographics for marketing isn't enough. Learn how behavioural data can enhance targeting, timing, and messaging in...
Louise Ashford
How AI is making direct mail smarter.
Discover how AI is transforming direct mail by enhancing personalization, targeting, and tracking, making it a powerful tool for modern marketing...
Louise Ashford
A/B testing in direct mail: how to find what actually works.
Discover how A/B testing in direct mail can enhance your campaigns by identifying what truly resonates with your audience for improved results.
Louise Ashford
How to measure direct mail ROI: tracking, attribution, and proving results.
Discover how to effectively measure direct mail ROI with tracking methods, attribution techniques, and practical insights to prove your campaign's...
Sam Heaton
The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.
Master direct mail copywriting with effective headlines, compelling CTAs, and persuasive body text that drives responses and conversions.
Sam Heaton
The psychology of influence in direct mail.
Unlock the power of direct mail by understanding the psychology of influence. Learn how to craft messages that resonate and drive action effectively.
Bradley Bruce
How to personalize direct mail: Going beyond basic name fields.
Discover effective strategies for personalizing direct mail beyond just names, using data-driven insights to enhance customer engagement and response...
Fraser Manning
Why direct mail delivers the highest ROI of any marketing channel.
Discover why direct mail outperforms digital marketing, offering the highest ROI and how to effectively launch your first campaign for success.
Sam Heaton
What is the difference between virtual printing and bulk mailing?
The differences between virtual printing and bulk mailing, choosing the best direct mail strategy for your business, and maximizing efficiency and...
Fraser Manning
How to manage product recall and class action mailings.
Learn how to manage product recall and class action mailings efficiently, ensuring compliance and speed for high-volume campaigns in the US.
Sam Heaton
The power of color psychology in direct mail.
Learn how to leverage color psychology and avoid common design mistakes to boost the effectiveness of your direct mail campaigns.
Fraser Manning
Top 10 benefits of direct mail.
Discover the top 10 benefits of direct mail, from high ROI and personalization to trust and integration with digital marketing.
Sam Heaton
Common direct mail design mistakes to avoid.
Check out how to avoid common design mistakes in direct mail to ensure your campaign stands out and drives results.
Sam Heaton
How to send bulk mail: A step-by-step guide for businesses.
Learn how to effectively send bulk mail for your business with our step-by-step guide, featuring tips on list preparation, design, and cost-saving...
Sam Heaton
First-Class vs USPS Marketing Mail: Are you sending your campaigns correctly?
Learn the key differences between first-class and USPS marketing mail to ensure compliance and trust in your direct mail campaigns.
Sam Heaton
Direct mail response rates: How to calculate, track and improve them.
Learn how to understand, calculate, and improve direct mail response rates with effective tools, strategic planning, and data-driven insights.
Sam Heaton
Top 5 HIPAA-compliant direct mail providers: The comparison guide.
Comparison of Stannp, Lob, PostGrid, DocuPost, & Click2Mail for HIPAA-compliant direct mail. Pricing, security, tracking, and compliance features...
Sam Heaton
How often should you send direct mail? Getting your frequency right.
Optimising direct mail frequency is crucial. Learn the best practices for different campaigns to maintain customer engagement and avoid common...
Sam Heaton
QR codes in direct mail: What works, what doesn't, and how to track everything.
Why QR codes are effective in direct mail marketing campaigns. What works and how to use QR codes properly.
Sam Heaton
What is direct mail marketing?
Direct mail marketing is a powerful tool that involves sending physical correspondence to customers with the goal of driving engagement, boosting...
Fraser Manning
Using direct mail at every stage of the customer journey.
Boost your marketing strategy with direct mail at every customer journey stage. Learn how to engage and convert prospects from awareness to retention.
Sam Heaton
Why direct mail and email work better together.
Discover how combining direct mail and email campaigns can amplify your marketing effectiveness and drive better results through strategic...
Sam Heaton
New Year direct mail campaigns to start 2026 strong
Kickstart 2026 with effective New Year direct mail campaigns. Discover strategies to engage customers with winback offers, VIP access, and B2B...
Sam Heaton
Direct mail trends shaping success in 2026
Discover direct mail trends for 2026, focusing on personalisation, QR code integration, automated triggers, and data quality to boost your campaign...
Sam Heaton
Understanding direct mail engagement rates: What does good look like?
Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimize performance and achieve exceptional...
Sam Heaton
5 Christmas direct mail campaigns you can launch this week
Quick, impactful direct mail campaigns to boost holiday sales. Discover five actionable ideas to engage customers and drive conversions this festive...
Sam Heaton
4 Stannp.com features you should be using (but possibly aren't).
Unlock the full potential of your campaigns with features like automation, personalization, and more for higher ROI and engagement.
Sam Heaton
How to add direct mail to your customer retention strategy
Integrate direct mail into your customer retention strategy to build loyalty, cut through digital noise, and create personalised customer experiences.
Fraser Manning
Make every season count: The power of direct mail in seasonal marketing campaigns
Discover how to boost seasonal marketing with direct mail that cuts through digital noise, connects emotionally, and drives real results. Make every...
Sam Heaton
8 direct mail strategies every real estate pro should be using
Boost your real estate leads with 8 powerful direct mail strategies. Personalise, automate, and integrate for maximum impact and engagement.
Fraser Manning
Does direct mail appeal to Millennials?
Discover why millennials engage with direct mail and how your brand can leverage this personal approach for effective marketing. Learn strategies to...
Sam Heaton
Direct mail in the digital age: What does Gen Z think?
You might think traditional mail would be as outdated as flip phones. But here's a surprise: Gen Z (anyone born between 1997 - 2012) actually pays...
Fraser Manning