Direct mail blog | Tips, guides & insights | Stannp.com

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Using direct mail at every stage of the customer journey.

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What is direct mail marketing?

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Direct mail vs digital ads: where does each one win?

Explore the strengths of direct mail versus digital ads, and discover how to effectively combine both for maximum impact in your marketing strategy.

Sam Heaton

How to build a mailing list that converts.

Learn how to build a high-converting mailing list using existing customer data and targeted prospect sourcing for effective direct mail campaigns.

Sam Heaton

Postcard vs letter: which should you send?

Discover whether a postcard or letter is more effective for your next campaign. Learn the strengths and weaknesses of each format to optimize your...

Sam Heaton

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Learn how to create an effective design brief for direct mail campaigns, ensuring clarity and precision to maximize results and minimize revisions.

Sam Heaton

Summer direct mail campaigns: ideas, timing, and what actually works.

Unlock the potential of your summer direct mail campaigns with effective timing, tailored messaging, and proven strategies for maximum impact.

Sam Heaton

How to measure direct mail ROI: tracking, attribution, and proving results.

Discover how to effectively measure direct mail ROI with tracking methods, attribution techniques, and practical insights to prove your campaign's...

Sam Heaton

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

Master direct mail copywriting with effective headlines, compelling CTAs, and persuasive body text that drives responses and conversions.

Sam Heaton

Why direct mail delivers the highest ROI of any marketing channel.

Discover why direct mail outperforms digital marketing, offering the highest ROI and how to effectively launch your first campaign for success.

Sam Heaton

How to manage product recall and class action mailings.

Learn how to manage product recall and class action mailings efficiently, ensuring compliance and speed for high-volume campaigns in Canada.

Sam Heaton

Top 10 benefits of direct mail.

Discover the top 10 benefits of direct mail, from high ROI and personalization to trust and integration with digital marketing.

Sam Heaton

Common direct mail design mistakes to avoid.

Check out how to avoid common design mistakes in direct mail to ensure your campaign stands out and drives results.

Sam Heaton

How to send bulk mail: A step-by-step guide for businesses.

Learn how to effectively send bulk mail for your business with our step-by-step guide, featuring tips on list preparation, design, and cost-saving...

Sam Heaton

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Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Using direct mail at every stage of the customer journey.

What is direct mail marketing?

All posts.

Direct mail vs digital ads: where does each one win?

How to build a mailing list that converts.

Postcard vs letter: which should you send?

How to brief a designer for direct mail: what to include, what to skip, and how to get it right first time.

Summer direct mail campaigns: ideas, timing, and what actually works.

How to measure direct mail ROI: tracking, attribution, and proving results.

The ultimate direct mail copywriting guide: Headlines, CTAs, and copy that convert.

Why direct mail delivers the highest ROI of any marketing channel.

How to manage product recall and class action mailings.

Top 10 benefits of direct mail.

Common direct mail design mistakes to avoid.

How to send bulk mail: A step-by-step guide for businesses.