How Tech River Uses Stannp To Cut Through Digital Noise & Spark Conversations

Client Background:

Tech River is a fast-growing Managed Service Provider (MSP) that helps businesses keep their IT running smoothly and securely. With a small but agile team, they're always on the lookout for new and creative ways to reach potential clients - especially in a competitive industry like theirs! 

The Challenge: Breaking Through Digital Noise

Before discovering Stannp, Tech River had never used direct mail in their marketing efforts. Like many businesses, they were relying heavily on digital channels, in particular, emails - but found that their messages were often lost in crowded inboxes. 

"We're a small team and marketing was new for us", says Jason Johnson, VP of Business Development. "We needed something different - a way to break through the noise and avoid getting lost in spam filters. Direct mail became a way for us to stand out". 

Why Stannp?

Tech River discovered Stannp through their peer group network. When comparing options, Stannp's fair pricing and reputation made them an easy choice. 

"Our peers recommended a few companies, and Stannp stood out for its simplicity and cost-effectiveness", Jason shared. 

Campaign Goals 

The main focus of Tech River's direct mail campaigns has been a blend of brand awareness and lead generation. While no immediate inquiries have come directly from the mailers alone, Jason highlights that the real success lies in building familiarity: ensuring prospects know who Tech River is before a sales call. Direct mail has become a valuable tool in opening doors that would otherwise be closed through cold calling alone. 

Creating Campaigns 

With an in-house web designer, Tech River designs their own mailers, ensuring each piece matches their brand and messaging. They prefer using the 6x9 postcard format for its high visibility but are open to exploring even larger formats to grab more attention. 

The Results 

Tech River's direct mail campaigns have been meeting - and in some cases exceeding - their expectations. 

• Opening doors: Direct mail has helped ease the cold-calling process by warming up prospects ahead of outreach 
• Positive feedback: Recipients often compliment the design of the mailers, demonstrating that the physical mail pieces are making an impact 
• New customer acquisition: Direct mail has been focused solely on attracting new clients, making an integral part of Tech River's growth strategy
  
  

The Stannp Platform Experience 

Navigating the Stannp platform has been straightforward for the Tech River team. Jason highlights the address verification tools as particularly useful, helping ensure accuracy and ease throughout the campaign creation process. He notes that the platform "fits the purpose" and hasn't presented any challenges, allowing the team to focus on building campaigns without worrying about technical issues. 

Multichannel Approach 

Alongside direct mail, Tech River maintains a strong presence on LinkedIn, using it as its primary digital marketing channel. They intentionally avoid spamming prospects with email marketing, viewing physical mail as a way to create a more meaningful and less intrusive first impression. 

Looking Ahead...

Direct mail has become a key part of Tech River's marketing strategy for the future. Jason shares that as they move forward, direct mail will remain a cornerstone of their outreach efforts as they bring in strong results. 

"In a world where digital communications is coming at us from every angle, it can be hard to stand out in a full inbox. Reaching out to prospects through a physical medium is something most companies might overlook, but they shouldn't. Direct mail has helped us open the door to conversations that would not have happened through an email alone. Stannp's platform makes it easy to create a campaign and ultimately get our message in front of our prospects". 

Jason Johnson, VP of Business Development