Stannp.com, a leading direct mail platform, successfully assisted The Outside Cleaning Experts, a professional outside cleaning company, in increasing the uptake of their jet wash services among existing window cleaning customers. With years of experience in the domestic services field, The Outside Cleaning Experts sought to leverage personalized direct mail to upsell additional services to their customer base in Leicestershire. By partnering with Stannp.com, they achieved remarkable results and uncovered new business opportunities.
Client Background
The Outside Cleaning Experts specialize in providing comprehensive outside cleaning packages to customers across Leicestershire. With a strong focus on delivering exceptional service and expertise in the field, they have gained a reputation as trusted professionals in the industry.
Marketing Challenge
Although The Outside Cleaning Experts offered a range of outside cleaning services, they noticed that many of their customers were only utilizing their window cleaning service. Recognizing the potential for upselling additional services, the owner of The Outside Cleaning Experts decided to explore the effectiveness of a direct mail campaign. They aimed to target a small group of 100 customers to gauge the response and assess the impact of personalized direct mail on driving uptake of their jet wash services.
Stannp.com's Solution
Stannp.com collaborated with The Outside Cleaning Experts to execute a focused direct mail campaign. Leveraging their expertise in personalized mail, Stannp.com sent 100 double-sided A5 postcards on high-quality 300gsm silk card to the selected customer list. The postcards were carefully designed to highlight the benefits and value of The Outside Cleaning Experts' jet wash services, with personalized elements tailored to each recipient.
Results and Benefits
The results of the direct mail campaign exceeded The Outside Cleaning Experts' expectations. Despite the campaign's small scale and cost of less than £50, the impact was significant. Within a few weeks, the campaign generated over £2,000 of new jet wash business directly attributable to the campaign. Furthermore, the campaign also secured several repeat window cleaning contracts, further expanding the customer relationship and revenue streams. The campaign achieved an impressive 4174% return on investment (ROI), showcasing the effectiveness of Stannp.com's personalized direct mail in driving upselling opportunities.
The Outside Cleaning Experts expressed their delight with the campaign's response and the resulting increase in business. The success of the campaign has kept them busy with the generated work, delaying the launch of another campaign. However, inspired by the positive outcome, they are now planning a larger-scale autumn gutter cleaning campaign targeting a larger group of recipients. The Outside Cleaning Experts recognize the potential of personalized direct mail as a valuable marketing tool and are eager to harness its effectiveness for future growth.
Conclusion
Stannp.com's personalized direct mail solutions empowered The Outside Cleaning Experts to successfully upsell their jet wash services to existing window cleaning customers. The campaign's exceptional results, with over £2,000 of new business generated and repeat contracts secured, highlight the value of targeted and personalized marketing. The Outside Cleaning Experts' positive experience demonstrates the effectiveness of Stannp.com's direct mail platform in driving business growth and uncovering untapped revenue streams. With plans to expand their direct mail initiatives, The Outside Cleaning Experts are poised to continue leveraging Stannp.com's solutions to drive further success in their marketing endeavours.