How London-Based Property Development Company Boosted Enquiries Through Direct Mail

A London-based, design-led property development company has successfully sent Direct Mail campaigns by utilizing the tools and services provided by Stannp.com. Through strategically targeting high-value areas and cities, the company has distinguished itself from competitors, resulting in an increase in response rates and enhanced client engagement. 

Caswell&Dainow, a company deeply committed to design and aesthetics, had been using another Direct Mail service for several years, but when the opportunity arose to explore alternatives, they were drawn to Stannp.com. The decision was influenced by Stannp's user-friendly interface, robust design capabilities, and exceptional customer support - all of which aligned with the company's values and needs. 

Data Acquisition & Targeting 

Caswell&Dainow's data acquisition process begins with extracting site information from mapping software. They identify key locations, export the data to Excel, before uploading it to Stannp.com. This semi-automated process ensures that their campaigns are highly targeted, focusing initially on London then expanding to other high-value areas and cities. 

Enhancing Engagement With Case Studies

The company's journey with Direct Mail began with another provider, but they recently transitioned to Stannp.com. Over time, their mail content has evolved from simple black and white letters to visually compelling designs that incorporate images and brand colours. As a design-focused brand, Caswell&Dainow understands the importance of standing out, and these design enhancements have been crucial in capturing the attention of their audience. 

Recognising the power of storytelling, the company recently began incorporating case studies into their Direct Mail designs. These case studies showcase their success and help bring their designs to life, making more of an impact on potential customers. 

Using a combination of Canva and Stannp's Design Editor tool, they were able to create eye-catching designs that truly reflected their brand aesthetic. Whilst A4 duplex letters have been their primary format, they are now considering expanding to A5 postcards to re-engage existing contacts, while letters will continue to be used for initial outreach. They also appreciate Stannp's ability to store and provide easy access to all their past campaigns, making it easy to review and refine their strategies. 

                                                                 (A5 Postcard as used by Caswell&Dainow)

The Personal Touch

One key factor that sets Caswell&Dainow aside from competitors is the personalisation of their mailings. Feedback from recipients has indicated that the personalised fields make the communications feel more direct and personable, contrasting with competitors that do not offer this level of detail. On the Stannp platform, you can personalise each piece of mail with not only the recipient's name but also with data fields specific to them. Check out our blog 'Elevating Campaigns: The Power Of Personalisation in Direct Mail' for tips on how best to personalise your mail! 

Conclusion

Through adopting Stannp.com, Caswell&Dainow have significantly enhanced the effectiveness of their Direct Mail campaigns. Their targeted approach, combined with advanced design capabilities has led to higher engagement and response rates. As they continue to explore the full range of features offered by Stannp, Caswell&Dainow anticipate even greater success in their Direct Mail efforts.