How Direct Mail Helped a Digital Marketplace Boost Conversions by 76%

Stannp successfully assisted HappyNest, a home services marketplace, in enhancing customer engagement through a targeted direct mail campaign. HappyNest, dedicated to connecting homeowners with trusted service providers, sought an efficient and scalable way to retain existing customers and drive conversions. By leveraging Stannp's intuitive dashboard, scheduling tools, and address verification capabilities, HappyNest seamlessly integrated direct mail into their marketing mix. This strategic approach resulted in improved customer retention, higher engagement rates, and significant growth in completed service bookings. 

Client Background

HappyNest is an innovative laundry pickup and delivery service across the United States, providing customers with a convenient and efficient solution for their laundry needs. By offering professional cleaning and seamless delivery, HappyNest ensures customers can enjoy fresh, clean laundry without the hassle of doing it themselves. 

The Challenge

Before discovering Stannp, HappyNest had experimented with direct mail through various providers for local campaigns, but none offered the level of convenience and efficiency they needed. They sought a solution that allowed them to easily manage their direct mail campaigns from one centralised platform, while seamlessly integrating with their internal databases and marketing strategies. 

The Solution

HappyNest chose Stannp due to its user-friendly dashboard, which enables them to effortlessly upload and manage mailing lists. The ability to schedule mailings in advance and integrate CSV uploads directly into the platform made Stannp an ideal choice. Additionally, the platform's address verification and tracking tools provided cost savings by ensuring accuracy and improving efficiency. 

The company primarily uses 4x6 postcards, as they are visually appealing and easy for recipients to read. These postcards frequently feature promotional offers, ensuring that customers immediately see the incentive to use HappyNest's services. While they design their mailers in Canva, Stannp's built-in design tool allows them to proof their mailers and download PDFs for final review before sending. 

The Results 

One of HappyNest's most successful direct mail campaigns focused on incentivising new customers to complete their first service. By incorporating a direct mail postcard into their workflow - alongside a series of emails - they saw a remarkable 76% year-over-year increase in conversion rates across multiple markets. 

Direct mail has also been instrumental in engaging existing customers, serving as an effective touchpoint to encourage repeat business. The combination of direct mail, email, and social media advertising has proven highly effective, reinforcing HappyNest's brand presence and keeping them top-of-mind for customers. 

Looking Ahead...

HappyNest continues to rely on direct mail as a key component of its marketing strategy. The ability to integrate direct mail with their email workflow ensures that customers receive timely and relevant messages at multiple touchpoints. So long as direct mail continues to deliver strong conversion rates, it will remain an essential part of their marketing mix. 

"The Stannp platform has allowed us to seamlessly integrate direct mail into our marketing mix. Through their user-friendly dashboard, comprehensive design builder, and address verification tool, we were able to streamline our mailing process, which has saved us time and resulted in greater efficiencies across the board!"

Natalie Pitocco, Marketing Associate