Property Finance Solutions*, a company in the Property and Financial services sector, helps customers who have recently purchased properties. Given the time-sensitive and regulated nature of their service, they needed a marketing channel that was both highly targeted and personalised.
"Direct mail is a highly effective marketing channel in our industry, as it's targeted on a property basis" - Alan Mosavoki, Co-Founder of Property Finance Solutions.
When searching for the right direct mail partner, Property Finance Solutions needed a platform that was feature-rich, reliable, and backed by excellent customer service. Stannp ticked each of these boxes!
"Stannp are pioneers in the direct mail market, with a slick platform that offers more functionality than similar services. But what really stood out for us was the quality of customer service. As a customer-focused business, we appreciate how attentive and knowledgeable our account managers are. From our first interaction, we were impressed with their dedication. The other platforms we tried were faceless and unresponsive in comparison".
Property Finance Solutions invests in ensuring their customer data is accurate and up-to-date. Through personalising each letter with customer-specific details, they create a sense of trust and recognition.
Using Stannp's platform, they upload data containing customer names, addresses, and unique tracking codes. Their pre-designed templates allow them to send A4 letters tailored with property details, purchase dates, and estimated values, reinforcing their expertise and credibility.
First impressions matter. Property Finance Solutions optimised their letters with professional design elements that instil trust.
"We've found that including logos of our accreditations, professional memberships, and review scores gives our letters more credibility with recipients".
After testing both postcards and letters, they found that letters delivered a significantly higher response rate, particularly for finance-related communications. Letters not only look more official, but also provide more space to introduce their company and explain in-depth information.
"When we first started sending direct mail with Stannp, we A/B tested a number of different formats and varieties. For us, testing was crucial in the early stages but once we found a winning formula we didn't tend to make many significant changes".
In a highly competitive and regulated industry, Property Finance Solutions achieved an impressive 3% response rate, leading to an average 20% conversion rate.
"Over the years, we have built a repository of templates that we know are effective. However, this has taken time, patience, and a helping hand from Stannp. Our account manager was, and is always, on hand to help us fine-tune campaigns".
"For us, direct mail is the cheapest form of marketing. We also run Google and Facebook Ads, but the cost per response of direct mail makes it our most cost-effective channel".
"Stannp is a dream. As a company founder, I need this process to be slick and efficient. Because Stannp is so easy to use, I've mastered the platform and can create campaigns in minutes. It's refreshing to find a platform focused on providing solutions, not creating more problems!"
Join thousands of businesses using Stannp to drive engagement and conversions with highly targeted direct mail campaigns. Whether you're in property, finance, or another sector, our platform makes direct mail effortless and effective.
*Property Finance Solutions is an alias to protect the identity of our customers. All quotes and statistics are genuine.
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