Stannp.com, a leading direct mail platform, successfully assisted Tug-E-Nuff Dog Gear, a prominent manufacturer of motivational dog toys, in reaching out to various segments of their existing customer base with personalized mail campaigns. As a company founded by dog training enthusiasts and known for their high-quality UK-manufactured products, Tug-E-Nuff aimed to encourage further purchases through targeted offers. By leveraging Stannp.com's personalized direct mail solutions, Tug-E-Nuff achieved remarkable results and gained valuable insights into their customer base.
The Client
Tug-E-Nuff Dog Gear was established in 2009 by agility experts and professional dog trainers who shared a passion for creating effective dog training tools. With a reputation for producing top-notch products made from sustainably sourced materials, Tug-E-Nuff has experienced rapid growth and gained recognition in the industry.
The Challenge
Tug-E-Nuff sought to engage different segments of their existing customer base by offering them special deals to encourage further purchases. Having not utilized direct mail before, Tug-E-Nuff's directors saw it as an opportunity to experiment with various offers and customer segments to determine the most effective combination for driving engagement and sales.
Stannp.com's Solution
Stannp.com collaborated with Tug-E-Nuff to execute a targeted direct mail campaign. They sent 8,358 personalized, single-sided color A4 letters, printed on high-quality 120gsm paper, in three separate campaigns featuring different offers. The letters were folded into C5 window envelopes and posted to three distinct segments of Tug-E-Nuff's customer database. Each letter included unique codes and URLs, enabling effective tracking of campaign performance.
Results and Benefits
The impact of the personalized mail campaigns for Tug-E-Nuff was significant and fruitful. Within weeks of the letters being sent, they received 214 additional orders, amounting to over £8,000 in revenue directly attributed to the campaign. This achievement translated to an impressive 136% return on investment (ROI), showcasing the effectiveness of Stannp.com's personalized direct mail in driving customer engagement and sales growth.
Tug-E-Nuff's directors expressed their delight with the campaign's results, highlighting not only the substantial increase in orders and positive ROI but also the valuable insights gained about their customer base. One surprising finding was that the letters with the lower-value offer received a higher response rate, possibly due to being sent to more recent customers who had stronger brand recognition for Tug-E-Nuff. This outcome provided valuable insights into customer behavior and preferences, enabling Tug-E-Nuff to refine their future marketing strategies.
Conclusion
Stannp.com's personalized direct mail solutions empowered Tug-E-Nuff Dog Gear to successfully engage different segments of their customer base and drive additional orders. The campaign's impressive results, with 214 new orders and a 136% ROI, showcased the power of targeted offers and personalized messaging. Tug-E-Nuff's positive experience with Stannp.com's direct mail platform not only resulted in increased revenue but also provided valuable insights into their customer base, enabling them to refine their marketing approach. Armed with these insights, Tug-E-Nuff is well-positioned to continue leveraging Stannp.com's solutions and drive further success in their marketing endeavors.