Stannp.com, a leading direct mail platform, successfully assisted Stoke Park, the UK's first Country Club and Hotel established in 1908, in reaching out to a local audience with a personalized mail campaign. Stoke Park, renowned for its exclusive club facilities and picturesque setting, aimed to target residents in specific postcodes with a time-sensitive gym and health membership offer during Boodles Tennis week. By leveraging Stannp.com's expertise in personalized direct mail, Stoke Park effectively generated immediate responses and achieved remarkable business results.
Client Background
Stoke Park, housed within a stunning 230-year-old building set in 300 acres of parkland, lakes, and gardens, offers a unique blend of traditional club amenities and modern sporting, leisure, entertainment, and hotel facilities. With a rich history and a reputation for excellence, Stoke Park continues to provide an exceptional experience for its guests and members.
Marketing Challenge
Stoke Park sought to engage new customers within specific postcodes by offering them a time-limited gym and health membership deal. The aim was to generate an immediate response from the target audience, capitalizing on the excitement surrounding Boodles Tennis week. Stoke Park's Head of Communications recognized the importance of reaching the local residents with a compelling offer tailored to their location.
Stannp.com's Solution
Stannp.com's experienced team employed their postcode mapping software to select addresses within the targeted postcodes. They then carefully deduplicated the data against Stoke Park's membership database to ensure that the offer was exclusively sent to non-members, maximizing its effectiveness. Leveraging Stannp.com's advanced personalization capabilities, 4,000 double-sided A5 postcards were created on high-quality 300gsm silk card, tailored to each recipient's individual details.
Results and Benefits
The impact of the personalized mail campaign was swift and highly successful for Stoke Park. Within just one week of the campaign reaching households in the targeted postcodes, Stoke Park received 15 new bookings directly attributed to the campaign. This surge in bookings translated to over £25,000 in additional business, showcasing an extraordinary 1738% return on investment (ROI). The campaign not only attracted new customers but also led to the rejoining of some previous members who had left the club. Stoke Park was delighted with the campaign's effectiveness and is already planning to run another successful direct mail campaign in the near future.
Conclusion
Stannp.com's expertise in personalized direct mail enabled Stoke Park to effectively engage a local audience and drive immediate responses to their time-sensitive gym and health membership offer. By leveraging Stannp.com's targeted approach and sophisticated data management, Stoke Park achieved exceptional results, with 15 new bookings generating over £25,000 in additional business. The campaign's impressive ROI and the rejoining of previous members highlighted the effectiveness of personalized direct mail in driving customer engagement and loyalty. Stoke Park's positive experience underscores Stannp.com's commitment to delivering impactful marketing solutions, providing businesses with the tools to connect with their target audience and achieve significant business growth.