Boost Donor Engagement & Donations; Using Direct Mail In The Charity Sector

Good Neighbours Canada is a Toronto-based charity, dedicated to supporting people in need both locally and internationally. Their mission is to work hand-in-hand with the communities they serve, fostering collaboration and understanding. By building these relationships, they create programmes and initiatives tailored to meet the unique needs of each community. 

Before partnering with Stannp, Good Neighbours had never explored direct mail for donor communication. Their previous approach relied heavily on manual processes that were time-consuming and prone to errors. They needed a more efficient way to connect with their donors and make their communications impactful. 

The Challenge: 

Before discovering Stannp, Good Neighbours manual donor communication methods involved compiling details in spreadsheets and creating letters one by one. This labour-intensive procedure was not only inefficient but also left room for human error, making it difficult to maintain a professional and consistent approach. 

So, Why Stannp?

Good Neighbours chose Stannp for its ability to simplify the entire direct mail process. With Stannp's platform, they could upload a spreadsheet of donor information and generate fully personalised letters in just a few steps. The systems design tool was easy to use, allowing them to create polished and branded communications quickly. By automating processes and removing manual data entry, Stannp saved time and reduced the risk of mistakes, making it the perfect solution for their needs. 

The Campaign Objectives: 

Good Neighbours main objectives for using Stannp's direct mail services were to:

• Thank donors for their contributions
• Update donors on how their funds were making an impact, fostering trust and transparency 
• Maintain donor engagement and encourage ongoing support 

The Results:

Switching to Stannp's platform delivered impressive results for Good Neighbours Canada:

• 80% time savings, freeing up their team to focus on other priorities 
• A more efficient and professional process, with personalised letters created and sent quickly 
  • Positive feedback from donors, who appreciated the thoughtful updates and transparency 
    
    

Future Plans:

Moving forward, Good Neighbours Canada plans to:

• Use direct mail to reach new donors while continuing to engage their existing donor base
• Experiment with different mail formats, such as 4x6 and 6x9 postcards, to appeal to different audiences 
• Integrate direct mail more closely with other marketing channels, such as email, for a seamless communication strategy

Why Stannp Stands Out:

Good Neighbours highlighted several unique benefits of using Stannp's platform:

• Integration with donor databases, making personalisation simple and effective 
• Significant time savings and fewer manual errors 
• High-quality designs that effectively represent their brand 
• Responsive customer service, making the process smooth and collaborative 

Conclusion:

Stannp has become a vital part of Good Neighbours donor communication strategy. Its ease of use, personalisation capabilities and excellent customer support have strengthened relationships with donors and helped the organisation achieve its goals. Good Neighbours looks forward to continuing this partnership, recognising that direct mail resonates deeply with their audience, especially older generations who value a physical connection.