Bluebird Care Cardiff and The Vale is part of one of the UK's most recognised care franchises, delivering high-quality home care and support services to the elderly and vulnerable in their local community. With a strong emphasis on trust, communication, and professionalism, Bluebird Care turned to Stannp.com to streamline and scale their customer newsletter mailings.
Before using Stannp, the team at Bluebird Care printed newsletters in-house, using a franking machine to manually send communications. This time-consuming process wasn’t sustainable, especially as the business scales its outreach efforts. They needed a cost-effective, professional solution that would still allow for localised, personalised communication – particularly vital given their customer base primarily consists of older individuals, many of whom do not use email.
Their Digital Marketing Manager, Natasha had used Stannp in a previous role and returned to the platform for its ease of use, affordability, and professional output.
“The platform is simple, clean, and intuitive. Uploading our own artwork is straightforward, and the templates and guides help ensure we get the layout and addressing right every time”.
The ability to manage and track campaigns, upload custom artwork, and maintain contact data in one place made Stannp the ideal choice.
The primary goal of the direct mail campaigns is customer engagement and communication. Bluebird Care sends out two types of newsletters – one for staff and one for customers. The Stannp platform is used to mail printed customer newsletters, which share:
While the primary focus is on existing customers, these mailings also carry an element of subtle brand awareness and cross-promotion.
“It’s easy for our older customers to read. It’s something tangible, and they genuinely enjoy receiving it.”
While this isn’t a lead generation campaign with trackable conversions, the qualitative feedback has been consistently positive:
“Bluebird Care prides itself on high-quality service, and the mailings from Stannp reflect that. They look polished and professional – never rushed or cheap”.
Bluebird Care is currently exploring additional formats such as A5 and A6 postcards to promote specific services like live-in care and complex care. These formats offer a new way to engage not only existing clients but also family members involved in care decisions.
“Even though we use Stannp at a smaller scale currently, it’s a key part of our communications toolkit. I always check with Stannp first when planning a new campaign”.
Integration with digital channels is also on the horizon. While not fully yet connected with social media or email marketing, the newsletters are now also published online to offer a multichannel experience.
Bluebird Care’s success with Stannp highlights how simple, consistent, high-quality direct mail can enhance communication in sectors where digital channels aren’t always the most effective.
“Stannp has been an amazing tool for Bluebird Care Cardiff and The Vale. Their platform allows us to connect with our customers in a much more personal and efficient way. The speed, simplicity, and impact of Stannp’s service have made a real different to how we promote our care services and streamlines how we keep our customers informed”.
Natasha Euston-Cook, Digital Marketing Manager
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