Direct mail blog | Tips, guides & insights | Stannp.com

Understanding direct mail engagement rates: What does good look like?

Learn what engagement rates to expect from direct mail campaigns and discover seven strategies to optimise performance and achieve exceptional results.

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Direct mail engagement rates on a tablet

Using direct mail at every stage of the customer journey.

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What is direct mail marketing?

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The power of colour psychology in direct mail.

Learn how to leverage colour psychology and avoid common design mistakes to boost the effectiveness of your direct mail campaigns.

Fraser Manning

What is direct mail marketing?

Direct mail marketing is a powerful tool that involves sending physical correspondence to customers with the goal of driving engagement, boosting...

Fraser Manning

How to add direct mail to your customer retention strategy

Integrate direct mail into your customer retention strategy to build loyalty, cut through digital noise, and create personalised customer experiences.

Fraser Manning

8 direct mail strategies every real estate pro should be using

Boost your real estate leads with 8 powerful direct mail strategies. Personalise, automate, and integrate for maximum impact and engagement.

Fraser Manning

Direct mail in the digital age: What does Gen Z think?

You might think traditional mail would be as outdated as flip phones. But here's a surprise: Gen Z (anyone born between 1997 - 2012) actually pays...

Fraser Manning

Direct mail blog.

Understanding direct mail engagement rates: What does good look like?

Using direct mail at every stage of the customer journey.

What is direct mail marketing?

All posts.

The power of colour psychology in direct mail.

What is direct mail marketing?

How to add direct mail to your customer retention strategy

8 direct mail strategies every real estate pro should be using

Direct mail in the digital age: What does Gen Z think?