Streamlining Success: How Akers Ellis Revolutionized Direct Mail With Stannp

Akers Ellis is a luxury real estate leader across the US, known for delivering top-tier marketing and incredible client experiences. With a competitive market to keep up with, they needed a way to run multiple direct mail campaigns every month. That's where Stannp came in, helping them seamlessly send thousands of postcards to potential buyers and sellers. 

Let's dive into one of their standout campaigns -a postcard for a recently sold $4.3million property in South Carolina. This campaign is just one example of how Akers Ellis stays ahead by using Stannp to keep their marketing efficient and effective. 

The Challenge 

Akers Ellis wanted to create campaigns that were personal, attention-grabbing and efficient. Their goals were to:

• Highlight individual property successes, such as the sale of this South Carolina property
  
  
• Showcase their realtors' expertise in the luxury market
  
  
• Quickly deliver polished, professional postcards to thousands of people

While running a single campaign is no small task, Akers Ellis needed a platform that could handle multiple unique campaigns in a single month, for example, in November alone they have sent out 11 campaigns, each to thousands of recipients, without sacrificing quality. 

The Solution

Using Stannp, Akers Ellis transformed their direct mail strategy into a streamlined, easy-to-manage process. Here's how they did it:

1. High volume, high quality:

2. Customisation made simple:

They designed their postcards using Adobe Illustrator templates, then uploaded them directly to Stannp's platform. This kept their branding consistent while allowing for personalised messaged and clear CTA's. 

3. Efficient data management:

Recipient lists in CSV format were uploaded to Stannp in just a few clicks, making it simple to segment their audience for each campaign. 

4. One-stop solution:

From design uploads to mailing logistics, Stannp's user-friendly interface handled it all. This meant that the Akers Ellis team could focus on creating great content instead of worrying about the operational details. 

Spotlight Campaign

One example of their successful campaigns was the celebration of a recently sold $4.3million property. Here's what made it shine:

• The postcard showcased the property's stunning infinity pool, marsh views and exclusive membership benefits
  
  
• The bold "SOLD" messaging and clear contact details encouraged recipients to connect with realtors Lauren and Chris
  
  
• Delivered to thousands of recipients, the campaign emphasized Akers Ellis' expertise in luxury real estate 
  
  

This campaign was a prime example of their ability to execute campaigns that resonate with their audience while maintaining a high standard of quality. 

Conclusion 

Partnering with Stannp has been a game-changer for Akers Ellis. Our platform's easy-to-use tools and efficient workflows make managing 11 campaigns in a single month feel like a breeze. Thanks to this streamlined approach, Akers Ellis can focus on showcasing their properties and expertise while reinforcing their reputation as leaders in luxury real estate. 

Want to step up your direct mail game like Akers Ellis? Discover how Stannp can help you deliver high-impact marketing at scale.