Direct mail is a type of marketing designed to send physical correspondence to customers. This is with the goal of boosting engagement, sales and spreading brand awareness. It’s an opportunity to craft creative, strong visual campaigns that catch the eye and attract audiences. While digital advertising can be ignored, physical mail can make a larger impact. "90% of direct mail gets opened, compared to 20-30% of emails" (MarketReach, 2025).
For direct mailing, you can send a variety of physical mail such as postcards, letters, and greetings cards/self-mailers. You can tailor the type of mail you send to your brand and audience. For example, letters can be more formal whereas postcards can be more creative and eye catching.
Postcards are best for quick announcements, event promotions or specialised offers. Letters work best to deliver detailed information or personal communications. Whereas greetings cards/self-mailers are best for smaller catalogues or brochures as they’re folded and sealed.
Despite what you might think, direct mail demands attention. Customers must physically handle it meaning your message is more guaranteed to be seen. Promotional offers, coupons and CTAs can be added to push them to take action. Understanding direct mail response rates can be critical in helping you tailor your campaigns.
Physical mail can create a strong emotional connection with a customer. A personal touch like a printed signature or customised message can leave a lasting impression. With Stannp.com, personalisation is easy.
There are many benefits of direct mail marketing, the campaigns can connect with audiences that digital campaigns would miss like those who don’t have an online presence or who prefer physical media. Through mixing up your overall marketing strategy you could tap into audiences you’d never normally meet!
Combining direct mail marketing with your digital marketing campaigns creates a perfect hybrid approach. Stannp.com is perfectly setup to align your email campaigns alongside direct mail.
First you identify your audience. Think about target demographics. You can segment existing customers or prospect lists and create targeted segments. You’ll then need to finalise your message and design. Remember a compelling CTA.
Traditionally direct mail is printed and sent manually but Stannp.com is a platform that handles it all for you. We’ll print and send your campaigns directly to your customers. We can then help you track and monitor your campaigns through QR codes. Understanding your engagement and tracking it means you can monitor and alter future campaigns depending on what works.
Define your audience
Tailoring your message to specific demographics increases the likelihood of success. Research neighbourhoods, customer preferences, and buying behaviours to focus your efforts and maximise ROI.
Run tests first
Send out test batches to gauge interest and track engagement. Use tools like unique discount codes, custom URLs, or dedicated phone lines to measure responses.
Include a strong CTA
Every mailer should clearly define what action you want the recipient to take, so ensure your CTA is compelling and easy to follow.
Forget to proofread
Review your mailer thoroughly to ensure it's free of grammatical errors and flows well. A polished, professional design reinforces your brand's credibility and appeal.
Forget to follow-up
Track responses and build a database of engaged customers. Follow up with personalised messages to thank them for their loyalty or offer additional incentives. Consistent engagement nurtures long-term relationships.
Firstly, choose the platform you want to use. Then, for a successful direct mail campaign, you typically need 3 key elements: something that identifies your business, a clear CTA (call to action) and an easy way for customers to contact you.
Starting small is key. Test with smaller campaigns and evaluate the results. Think about exactly what messaging you want to get across and which gaps direct mail can fill.
Then scale when you see what works.
It’s easy to think that marketing in 2026 would lean heavily towards digital and online campaigns. However, Stannp.com is a hybrid platform that specialises in using digital tools to make direct mail even smarter. Keeping up to date with the latest direct mail trends means utilising digital tools to improve your direct mail campaigns.
From our automation capabilities to the use of QR codes, Stannp.com uses the best of digital to bring out the best in direct mail. Sending your first campaign is simple, with no minimum requirements.
Our platform allows you to:
Direct mail is a powerful marketing solution and Stannp.com makes it easier than ever to utilise it in your daily campaigns. Our platform is designed to be a one-stop shop from your initial design inception to the printing, distribution and analytics of your campaign.
Direct mail works across all businesses, big or small. Cut through the cluttered inboxes and land straight at your customers feet!