Most people stick to the basics: upload data, choose a template, send. That's fine, and plenty of people never move beyond it. But the Stannp.com platform has automation, targeting tools, and testing features that often go untouched. They're worth exploring if you want to improve results without adding manual work.
Different subscription plans include different features, so check yours to see what's included.
If you've got a physical location and need local customers through the door, try our Postcode radius search. Enter a UK postcode, choose a radius and the platform creates a recipient group of everyone within that area. You can target up to 50,000 addresses in one search.
When logged in to the platform, find it when creating a campaign under "Address Tools" or in your Recipient Groups page. This feature is available for UK accounts.
If you're manually uploading CSVs every time you want to send mail, the API can help. It lets you trigger direct mail automatically based on events in your CRM, ecommerce platform, or any other system. Once it's set up, mail sends itself without you touching anything.
If you have a developer, they can integrate directly with the API using your API key (found in the platform settings). See our API guide for full documentation.
If you don't have a developer, use Zapier or Make.com to connect Stannp.com with thouands of other apps. No coding required - just choose your trigger app (like Shopify or HubSpot) and select "Send a postcard" or "Send a letter" as the action.
Every piece of mail you send can be completely unique, such as product recommendations, custom images, personalised offers, location-specific content.
When you upload your data, any column becomes a variable you can use in your design. Purchase history, preferences, account details, custom messages - all of it can be pulled onto each individual mail piece.
Upload your CSV with column headers like "FirstName", "FavouriteProduct", "LastPurchaseDate", "DiscountAmount". In your design, place those variables wherever you want them to appear. We handle the mail merge automatically.
Using Automations, the platform lets you A/B test different creative, formats, offers, and audience segments to see what actually performs before you commit your full budget.
Create two versions of your campaign with different creative or targeting. Send smaller batches to test groups, using unique tracking codes or QR codes for each version. Measure which one performs better, then scale the winner.
Make sure you only test one variable at a time. If you change both the headline AND the offer AND the format, you won't know which change actually drove the results.
Undeliverable mail still gets charged, and you get zero return on that spend. When you upload data to our platform, we automatically check addresses against Royal Mail's database (UK) or USPS database (US) for free. Addresses get verified, reformatted to postal guidelines, and flagged if they're undeliverable.
Properly formatted addresses can reduce your postage costs because they're easier for postal services to process.
Verification happens automatically when you upload. Just check the results and remove or fix flagged addresses before sending.
Stannp.com provides tracking from creation to mailbox so you know exactly what's happening with your mail.
Add unique elements to each campaign:
Most people send mail and hope it works. Better results come from actually measuring what happens by testing different approaches, automating triggers, and tracking responses. Start with one feature and build from there.