Medivet, a leading pet care provider in the UK, faced a challenge in effectively reaching clients who did not provide email addresses, or older clients that did not have one. With the rising issue of lapsing customers due to ineffective customer communication via email alone, Medivet required a change in their marketing strategy; one that utilized tangible, personalized direct mail.
Medivet aren't alone. In a digitally saturated age, it is critical for marketers to explore the avenue of direct mail, with over 70% of consumers feeling more personally touched by direct mail than online communication.