This is the wrong time to cut direct mail.

Louise Ashford — Thu, 25 Jun 2026 15:22:24 GMT

Medivet, a leading pet care provider in the UK, faced a challenge in effectively reaching clients who did not provide email addresses, or older clients that did not have one. With the rising issue of lapsing customers due to ineffective customer communication via email alone, Medivet required a change in their marketing strategy; one that utilized tangible, personalized direct mail.

Case study test 2

This is the wrong time to cut direct mail.