A holiday property management company has partnered with Stannp.com to utilize direct mail within their marketing strategy – increasing brand awareness amongst potential stakeholders, and achieving their leading goal of owner acquisition.
Partnering with Stannp.com, Kristen A., Director of Marketing and Development, highlighted that ‘’brand awareness plays a big role for us in a lot of cases’’. Creating personalized direct mail campaigns tailored to the unique interests and needs of potential buyers, sellers, and investors may be the most effective approach to establishing meaningful connections and driving engagement in your marketing strategy.
Stannp.com has assisted the team at the holiday property management company on their mission to support, empower, and grow established local property management companies throughout major vacation destinations in the United States.
The marketing team at the holiday property management company use the Stannp.com platform to manage over 20+ acquired brands, with each of these brands having their own sub-account to manage external communications. Their portfolio spans a diverse range of brands across a wide range of property types and locations. From seaside vacation properties to country resorts, from Cona to Hawaii – different destinations and property types require an efficient and versatile platform to manage the external communications for their range of brands.
The Stannp.com direct mail platform empowers marketeers unparalleled flexibility. It enables seamless re-branding, effortless duplication, and swift modifications across multiple campaigns for different accounts. This agility not only streamlines the marketing workflow but also ensures that each piece of direct mail carries a personalized touch, contributing significantly to the success of customer outreach and engagement efforts.
QR codes can be personalized, depending on the recipient demographic or the property type, to different landing pages. For instance, in this case, QR Codes were used to direct landlords to property management specific landing pages.
The holiday property management company employs direct mail campaigns targeting resort-related properties, such as condo complexes where new clients have recently been acquired. These campaigns aim to raise brand awareness by reaching out to other homeowners within the complex, encouraging them to engage with the company.
Essentially, getting in front of as many home-owners as possible through targeted direct mail is what creates that connection for local brands and potential stakeholders – ultimately, that is what sets direct mail apart from other forms of communication within a marketing strategy.
The ability to connect and build relations with target audiences through physical communication creates a more genuine relationship between brands and consumers – with peer-reviewed scientific research highlighting that 57% of respondents feel more valued when receiving direct mail.
Source: The-Private-Life-of-Mail.pdf (marketreach.co.uk)
In the same sense, direct mail lingers in the homes, hearts and heads of consumers; Kristen A. commented that potential consumers ‘’can scan a QR code today about a campaign I posted 3 months ago’’. The same cannot be said when relying on email alone within your marketing strategy, with ‘’high bounce rates, low engagement rate, high unsubscribe rates, and generally low expectations’’.
The primary source of measuring results from direct mail campaigns comes from tracking the use of QR scans. Stannp.com revolutionizes campaign analytics with its user-friendly self-service platform, providing effortless tracking and measurement of effective CTAs to gauge campaign success.
Data for your campaigns can be uploaded onto the Stannp.com platform, or it can be integrated directly with us. This means that engagement with QR codes can be scanned into a database which is integrated with a data aggregator, ensuring a streamlined and efficient workflow for managing and analyzing campaign data.
To manage audiences efficiently, Stannp.com’s secure API integration allows for the marketing team to have a better handle on each of the campaigns from different accounts.
Read more on our API documentations
Integrating Customer Relationship Management (CRM) systems is crucial for the holiday property management's operations. They first identify target markets for vendor vacation rentals, such as specific zip codes, collaborating with site leaders and founders to ascertain market trends. This information is then seamlessly integrated into Ownerpoint, providing comprehensive access to relevant data.
Additionally, integration with Stannp.com and reverse integration with internal databases enable measurement of scan activities across all sub-accounts. With CRM centralization, managing this process becomes remarkably simple, consolidating all relevant data in one accessible location for streamlined operations.
Stannp.com offers companies a fully digital, integrated solution to their direct mail needs. This was a key quality for Kristen A when choosing which direct mail provider to work with, noting that, ‘’My time is really important and I need to be as efficient and organized as I can, so having a centralized solution was huge. I like to partner with companies that are forward thinking so there is one piece of technology that offers a solution to the problems’’.
Across the entire collective, since partnering with Stannp.com, the holiday property management company has sent over 125,000 postcards. Kristen A. noted that ‘’bigger sends means bigger engagement’’.
At Stannp.com, offering outstanding customer service is a number one priority, and the success in this partnership is a testament to this, with Kristen highlighting ‘’I was really surprised with the support level, too. Having a human being call me was incredibly surprising. I am really really impressed with just how helpful Joelle, Linda and the rest of the API team have been.’’
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Taking a more holistic approach to direct mail, in order to efficiently manage the number of acquired brands, means that postcards are utilized through a templated approach. Self-mailers, for instance, offer content specific to each platform, whereas a design portal is utilized by the holiday property management company to ensure an effective level of personalization is achieved.
Read more on Stannp.com’s simple design options, and get started on your direct mail campaigns today.