Stannp.com, a leading Direct Mail platform, have been successfully assisting Brend Collection, a family-owned luxury hotel group, in reaching out to local audiences with personalised mail campaigns. Brend Collection, renowned for their luxury hotels, predominantly located in the South West of England, first reached out to Stannp in December 2023 to assist with their Direct Mail needs, and through leveraging Stannp.com's expertise in personalised Direct Mail, the hotel collection has effectively generated immediate responses and achieved remarkable business results.
Brend Collection is a luxurious family-owned hotel group based in the UK, primarily operating in the South West. Their portfolio includes a collection of high-end hotels in coastal and countryside settings, offering guests premium accommodation, fine dining and leisure experiences. Known for their outstanding customer service, Brend Collection caters to both leisure and business travellers, delivering comfort and local charm across their locations.
The luxury hotel group began by identifying the audiences they wanted to reach. They decided they would target past guests through a re-engagement campaign. Once they have their target audience, they establish their set of clear goals for the campaign which, for in the case below, was to promote an exclusive family summer offer which was time-sensitive to drive more immediate sales.
Brend Collection places focus on creating visually captivating designs that truly reflect their brand. They keep their messages concise, emphasizing key selling points like exclusive discounts, luxurious amenities and unique experiences. High-quality images of their hotels are central to the designs, showcasing highlights such as their spas, golf-courses and award-winning restaurants. A clear call-to-action, including a QR code for direct bookings and a dedicated URL ensuring their recipients can easily take the next step. Check out the example below, showcasing how they brought these elements together in one of their successful campaigns:
Brend Collection partnered with us to manage the printing, personalisation and mailing of their Direct Mail campaigns. One key feature we provide that stood out to them was our tracking and reporting capability, enabling them to effectively measure the success of each of their campaigns. They also carefully schedule their campaign deliveries to align with key dates in their promotional calendar, the three main dates for the hotel collection being Easter, Summer and Christmas. This ensures that their campaign reaches potential guests at the perfect time to book their getaway.
Stannp's expertise in personalised Direct Mail has enabled Brend Collection to effectively engage local and also more vast audiences and drive immediate responses to their time-sensitive summer deals, family exclusive offers etc. Through leveraging Stannp's targeted approach and data management, the Hotel group has so far achieved exceptional results, generating new bookings and additional business.